In the context of a world increasingly susceptible to pandemics, the strategies and approaches outlined in "Wag The Dog" have proven to be instrumental in enhancing the effectiveness of my approach to disseminating public health information across diverse groups, including communities, individuals, and especially those populations most at risk. I can’t stop thanking the author!

Wag The Dog is a first-rate newsletter. Philippe is a true expert in crisis communications, and he is at the forefront of the intersection between AI and crisis response. Every installment of Wag The Dog is insightful - a must-read for anyone working in crisis communications.

The Wag The Dog Newsletter is interesting. I particularly enjoy how it uses scenarios to clarify ideas and provides practical tips regarding emergency risk & crisis communication, making the content both informative and actionable. The recommendations for podcasts and articles are also a great touch, offering further learning opportunities. It is concise and insightful. Thank you, Philippe Borremans.

Being both a practitioner and a professor in crisis management, I’m constantly working at building bridges between theories. Your newsletter - short but substantial - has arrived as a new, fresh tool helping me to close that gap. Well done!

In an inbox filled with newsletters, Wag The Dog is the one I genuinely wait for and ensure that I read. Philippe delivers thought-provoking content and insightful analysis of recent crisis situations and explores the uses of AI in the field of crisis communication. Each edition leaves me challenging the way that we currently operate in this vital area of communication.

Mike Tyson famously said, ‘Everyone has a plan until they get punched in the face.’ The insights from Wag The Dog help me to build better reflexes so I’m ready to swing into action with clarity, not chaos, when a crisis strikes.

Effective crisis management solves problems by drawing on institutional knowledge, improved by new thinking and technologies. Wag the Dog offers superior perspectives from that critical intersection.