Hackers heated French fridges. Who spoke first?

Three days, one campaign and no single voice. What the communication looked like, and the wording you can adapt.

The Global Outlook has its first numbers, and there is still time to take part

15 skills every risk, crisis and emergency communicator needs by 2027

A practitioner's answer to Forbes Communications Council's 2027 list, written for the people who communicate when something is going wrong.

Irkutsk, a pending lab result and six rumours in a week.

Government communicators fight for precision, corporate communicators for restraint, and Irkutsk tests both.

Your next crisis focus group might not contain any humans.

Synthetic audiences can test messages in days, in private, at scale. What they can safely do for risk, crisis and emergency communicators is narrower than the demos suggest.