Your CEO Has a Crisis Plan. That's the Problem.

Most C-suite executives believe preparedness is a document. Research says it's a capability. There is a significant difference – and a measurable cost.

Apr 15, 2026

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12 min read

Research

The Stargate Polycrisis: What the Iran Threat to OpenAI's Abu Dhabi Data Centre Reveals About Crisis Communication in 2026

When Iran threatened OpenAI's $30 billion Stargate data centre in Abu Dhabi in April 2026, it didn't trigger one crisis — it triggered five, running simultaneously, with no single organisation positioned to manage all of them. Crisis communication specialist Philippe Borremans analyses what the Stargate polycrisis reveals about the gaps most organisations haven't closed yet.

Apr 13, 2026

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13 min read

Risk Communication

Humour, Lego, and "AI Slop": What Wartime Memes Mean for Crisis and Risk Communicators

Wartime memes — from Iranian Lego propaganda videos to Israeli TikTok satire — are reshaping how the public understands conflict in 2025 and 2026. This article explains what crisis, risk, and emergency communication professionals need to know about humour as a strategic communication tool and how to respond when your message competes with a joke.

Apr 22, 2026

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9 min read

A free tool (skill) and why I'm giving it away

Download the press release writer skill for Claude

Apr 3, 2026

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4 min read

Tool Review

Is Your Crisis Plan Built for a World That No Longer Exists?

Three major 2026 risk assessments — from Control Risks, the Global Challenges Foundation, and the US Intelligence Community — converge on a single warning for crisis communicators: the conditions for simultaneous, cascading crises are now structurally in place. Most crisis plans are not.

Apr 3, 2026

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11 min read

Latest Articles

Is Your Organisation Actually Ready for a Polycrisis? A New Assessment Tool for Communication Leaders

The Polycrisis Communication Readiness Assessment is a structured self-evaluation tool for senior communication leaders, measuring capability across five strategic dimensions — from crisis governance to board-level influence — to identify genuine gaps before a polycrisis arrives.

Mar 30, 2026

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10 min read

Philippe Borremans

Is Your Organisation Actually Ready for a Polycrisis? A New Assessment Tool for Communication Leaders

Your Mis- and Disinformation Triage Framework Is Broken. Here's How to Fix It.

Most mis- and disinformation triage frameworks start with the wrong question. Crisis and emergency communication specialist Philippe Borremans explains why audience-centred analysis — not content analysis — is the only reliable foundation for effective response decisions.

Mar 20, 2026

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12 min read

Philippe Borremans