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A free tool (skill) and why I'm giving it away

A free tool (skill) and why I'm giving it away

Download the press release writer skill for Claude

Apr 3, 2026

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4 min read

Tool Review

+1

Is Your Crisis Plan Built for a World That No Longer Exists?

Is Your Crisis Plan Built for a World That No Longer Exists?

Three major 2026 risk assessments — from Control Risks, the Global Challenges Foundation, and the US Intelligence Community — converge on a single warning for crisis communicators: the conditions for simultaneous, cascading crises are now structurally in place. Most crisis plans are not.

Apr 3, 2026

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11 min read

The Stargate Polycrisis: What the Iran Threat to OpenAI's Abu Dhabi Data Centre Reveals About Crisis Communication in 2026

Risk Communication

The Stargate Polycrisis: What the Iran Threat to OpenAI's Abu Dhabi Data Centre Reveals About Crisis Communication in 2026

When Iran threatened OpenAI's $30 billion Stargate data centre in Abu Dhabi in April 2026, it didn't trigger one crisis — it triggered five, running simultaneously, with no single organisation positioned to manage all of them. Crisis communication specialist Philippe Borremans analyses what the Stargate polycrisis reveals about the gaps most organisations haven't closed yet.

Apr 13, 2026

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13 min read

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Is Your Organisation Actually Ready for a Polycrisis? A New Assessment Tool for Communication Leaders

Is Your Organisation Actually Ready for a Polycrisis? A New Assessment Tool for Communication Leaders

The Polycrisis Communication Readiness Assessment is a structured self-evaluation tool for senior communication leaders, measuring capability across five strategic dimensions — from crisis governance to board-level influence — to identify genuine gaps before a polycrisis arrives.

Mar 30, 2026

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10 min read

Capacity Building

+2

Your Mis- and Disinformation Triage Framework Is Broken. Here's How to Fix It.

Your Mis- and Disinformation Triage Framework Is Broken. Here's How to Fix It.

Most mis- and disinformation triage frameworks start with the wrong question. Crisis and emergency communication specialist Philippe Borremans explains why audience-centred analysis — not content analysis — is the only reliable foundation for effective response decisions.

Mar 20, 2026

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12 min read

How To

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Most Popular

Latest Articles

Crisis Communication Is Now a Certified Requirement

GRS 1001-RN:2026 is out. And for the first time, we have a seat at the table by default

Mar 11, 2026

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9 min read

Philippe Borremans
Philippe Borremans
Crisis Communication Is Now a Certified Requirement

Long read: What AI, sacred cows, and the next generation have in common.

About AI, Intelligence vs. judgement — and why the next generation of crisis communicators might be the strongest yet.

Mar 8, 2026

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12 min read

Philippe Borremans
Philippe Borremans
Long read: What AI, sacred cows, and the next generation have in common.

When the War Is Everywhere at Once

When financial instruments become weapons, prayer apps become psychological operations platforms, and misinformation spreads faster than your approval process, crisis communicators need a fundamentally different intelligence model — as the 2026 Middle East conflict has made brutally clear.

Mar 4, 2026

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10 min read

Philippe Borremans
Philippe Borremans
When the War Is Everywhere at Once

Can Emergency Managers Trust AI-Generated Crisis Messages? Research Meets Reality

Feb 25, 2026

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3 min read

Philippe Borremans
Philippe Borremans
Can Emergency Managers Trust AI-Generated Crisis Messages? Research Meets Reality

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