The SAFE AI framework

Your AI system fails tomorrow. What do you say? The humanitarian sector just published the governance framework the private sector should have built first.

Jun 3, 2026

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9 min read

How To

The risks hurting organisations most aren't on their risk registers.

What 12 global risk reports actually found and what it means for crisis communicators.

May 27, 2026

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8 min read

Research

How To

The wall that runs your crisis response when no one else can.

How a Japanese city replaced a 100-page manual with 27 cards — and what I built next.

Jun 11, 2026

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9 min read

EU compliance is now inside your crisis plan. Here's where.

AI labelling obligations, 24-hour incident windows, four-hour notifications – and the one exemption most practitioners miss.

May 13, 2026

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8 min read

Crisis Communication

The drone communication plan you don't have.

The first-hour problem no drone incident plan prepares you for.

May 6, 2026

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6 min read

How To

Latest Articles

"The Dude Abides": What crisis communication can learn from a man in a bathrobe

Why the best crisis response often looks like doing less, but better

Apr 29, 2026

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4 min read

Philippe Borremans

"The Dude Abides": What crisis communication can learn from a man in a bathrobe

Humour, Lego, and "AI Slop": What Wartime Memes Mean for Crisis and Risk Communicators

Wartime memes — from Iranian Lego propaganda videos to Israeli TikTok satire — are reshaping how the public understands conflict in 2025 and 2026. This article explains what crisis, risk, and emergency communication professionals need to know about humour as a strategic communication tool and how to respond when your message competes with a joke.

Apr 22, 2026

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9 min read

Philippe Borremans

Humour, Lego, and "AI Slop": What Wartime Memes Mean for Crisis and Risk Communicators

Your CEO Has a Crisis Plan. That's the Problem.

Most C-suite executives believe preparedness is a document. Research says it's a capability. There is a significant difference – and a measurable cost.

Apr 15, 2026

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12 min read

Philippe Borremans

Your CEO Has a Crisis Plan. That's the Problem.

The Stargate Polycrisis: What the Iran Threat to OpenAI's Abu Dhabi Data Centre Reveals About Crisis Communication in 2026

When Iran threatened OpenAI's $30 billion Stargate data centre in Abu Dhabi in April 2026, it didn't trigger one crisis — it triggered five, running simultaneously, with no single organisation positioned to manage all of them. Crisis communication specialist Philippe Borremans analyses what the Stargate polycrisis reveals about the gaps most organisations haven't closed yet.

Apr 13, 2026

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13 min read

Philippe Borremans

The Stargate Polycrisis: What the Iran Threat to OpenAI's Abu Dhabi Data Centre Reveals About Crisis Communication in 2026

The SAFE AI framework

The risks hurting organisations most aren't on their risk registers.

The wall that runs your crisis response when no one else can.

EU compliance is now inside your crisis plan. Here's where.

The drone communication plan you don't have.

Most Popular

Latest Articles

"The Dude Abides": What crisis communication can learn from a man in a bathrobe

Humour, Lego, and "AI Slop": What Wartime Memes Mean for Crisis and Risk Communicators

Your CEO Has a Crisis Plan. That's the Problem.

The Stargate Polycrisis: What the Iran Threat to OpenAI's Abu Dhabi Data Centre Reveals About Crisis Communication in 2026

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Crisis Communication

Risk Communication

Interviews

How To

Tool Review

Research

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Emergency Communication