Why AI Crisis Communication Simulations Are Teaching You the Wrong Lessons

AI can accelerate crisis communication preparation — but current simulation tools miss the adversarial dynamics that make real crises dangerous. Here's what experienced practitioners need to understand, and what better design looks like.

Feb 17, 2026

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11 min read

Capacity Building

Storm Kristin: When National Crisis Communication Excellence Meets the Last-Mile Problem

A Crisis Communicator's Field Notes from Six Days Without Power

Feb 4, 2026

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13 min read

Emergency Communication

Research

What Is Narrative Intelligence, and Why 45% of CCOs Will Adopt It by 2029?

Gartner's Top Predictions to Inform 2026 Comms Strategies forecasts that 45% of Chief Communications Officers will adopt narrative intelligence technologies by 2029 — yet only 14% plan to invest in the next 18 months. Here's what that gap means for your crisis communication strategy.

Feb 20, 2026

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14 min read

Navigating the Polycrisis: An Insights Report for CCOs and Strategic Communicators

The World Economic Forum's 2026 Global Risks Report reveals how interconnected geopolitical, technological, and societal crises are reshaping communication strategy—here's what CCOs need to build, practise, and resource now.

Jan 19, 2026

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14 min read

Research

How Are Leading Organisations Preparing for Tomorrow's Crises Today?

New research from the European Communication Monitor reveals that crisis resilience is built before disasters strike—through values integration, intergenerational talent management, and systematic leadership coaching. Chief communication officers managing billions in revenue share what actually works.

Jan 15, 2026

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9 min read

Research

Latest Articles

Why Crisis Communication Teams Aren't Ready for AI Deepfakes: Survey Reveals Critical Gaps

A 2025 survey of 102 crisis communication professionals reveals 77% have no protocols for AI deepfakes despite rating them as critical threats, while testing gaps and departmental silos undermine preparedness across organisations of all sizes.

Jan 8, 2026

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13 min read

Philippe Borremans

Why Crisis Communication Teams Aren't Ready for AI Deepfakes: Survey Reveals Critical Gaps

When Your Emergency Alert System Becomes the Emergency: The CodeRED Ransomware Crisis

The November 2025 ransomware attack on Crisis24's CodeRED emergency alert system left US municipalities unable to warn residents about life-safety threats, forcing some to resort to door-to-door notifications while exposing critical gaps in crisis communication preparedness.

Dec 10, 2025

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13 min read

Philippe Borremans

When Your Emergency Alert System Becomes the Emergency: The CodeRED Ransomware Crisis

The Chernobyl/Fukushima Problem: Why Worst-Case Scenario Bias Makes Us Less Safe

Emergency preparedness experts default to Chernobyl and Fukushima when planning for radiological incidents, but this worst-case scenario bias causes panic, inappropriate responses, and potentially more harm than the radiation itself.

Dec 9, 2025

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13 min read

Philippe Borremans

The Chernobyl/Fukushima Problem: Why Worst-Case Scenario Bias Makes Us Less Safe

Why Crisis Communicators Are Preparing for the Wrong Threats: BCI Horizon Scan Report 2025 Analysis

The BCI Horizon Scan Report 2025 reveals a critical perception gap in crisis management. Safety incidents dominate actual disruptions at 14.64 but rank only #16 in future concerns at 3.61. Crisis communicators must shift their focus from cyber threats to physical safety, staff wellbeing, and supply chain vulnerabilities to protect organizational resilience effectively.

Nov 27, 2025

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12 min read

Philippe Borremans

Why Crisis Communicators Are Preparing for the Wrong Threats: BCI Horizon Scan Report 2025 Analysis

Why AI Crisis Communication Simulations Are Teaching You the Wrong Lessons

Storm Kristin: When National Crisis Communication Excellence Meets the Last-Mile Problem

What Is Narrative Intelligence, and Why 45% of CCOs Will Adopt It by 2029?

Navigating the Polycrisis: An Insights Report for CCOs and Strategic Communicators

How Are Leading Organisations Preparing for Tomorrow's Crises Today?

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Latest Articles

Why Crisis Communication Teams Aren't Ready for AI Deepfakes: Survey Reveals Critical Gaps

When Your Emergency Alert System Becomes the Emergency: The CodeRED Ransomware Crisis

The Chernobyl/Fukushima Problem: Why Worst-Case Scenario Bias Makes Us Less Safe

Why Crisis Communicators Are Preparing for the Wrong Threats: BCI Horizon Scan Report 2025 Analysis

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