Wag The Dog Newsletter

Mike Tyson famously said, ‘Everyone has a plan until they get punched in the face.’ The insights from Wag The Dog help me to build better reflexes so I’m ready to swing into action with clarity, not chaos, when a crisis strikes.

Effective crisis management solves problems by drawing on institutional knowledge, improved by new thinking and technologies. Wag the Dog offers superior perspectives from that critical intersection.

Philippe's Wag the Dog's Newsletter serves as a strategic guide through the dynamic fields of public relations, corporate communications, risk and crisis management, and artificial intelligence. It offers clarity and practical advice, proving essential for professionals in these areas.