Author

Hi, I'm Philippe Borremans, and I'm thrilled you've joined Wag The Dog.

I'm a crisis, risk and emergency communication professional with over 25 years of experience helping global organisations navigate their most challenging moments.

Through this newsletter, I share the insights, strategies, and hard-won lessons that come from being in the room and on the ground when it matters most.

My work has taken me from advising the World Health Organization and the European Union to training crisis teams across four continents. I bring a global perspective shaped by on-the-ground experience spanning from Brussels to Manila.

Currently based in Portugal, I've made it my mission to bridge the gap between crisis theory and crisis reality. That's exactly what you'll find in Wag The Dog: practical guidance, analysis, and forward-thinking insights on crisis communication, risk management, and the transformative role of AI in our rapidly evolving field.

Whether you're a seasoned professional or new to crisis communication, my goal is to help you anticipate, manage, and recover from crises and emergencies more effectively.

Need crisis communication support for your organisation?

I'm available for consulting, advisory work, and keynote speaking. Connect with me on LinkedIn; I'd love to hear from you.

Keep safe.