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When Audiences Fragment: The End of Broadcast Crisis Communication (Part 2 of 5)

Sep 25, 2025

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12 min read

When Audiences Fragment: The End of Broadcast Crisis Communication (Part 2 of 5)

Traditional crisis communication strategies fail in today's fragmented media landscape. Learn how the Micro-Influencer Retainer Network (MIRN) strategy helps brands reach scattered audiences through authentic community voices instead of failed broadcast messaging.

Philippe Borremans
Philippe Borremans
How Do Deepfakes Threaten Your Crisis Communication Strategy in 2025?

Sep 18, 2025

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8 min read

How Do Deepfakes Threaten Your Crisis Communication Strategy in 2025?

Part 1 of 5: Deepfake fraud surged 3,000% in 2023, costing businesses $500,000 per incident. Crisis leaders need new frameworks to combat AI-generated disinformation that spreads before traditional response teams can even assemble.

Philippe Borremans
Philippe Borremans
Beyond the Playbook: Five Strategic Imperatives Reshaping Crisis Communication (Part 1 of 5)

Sep 17, 2025

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13 min read

Beyond the Playbook: Five Strategic Imperatives Reshaping Crisis Communication (Part 1 of 5)

This is the first in a five-part series examining the strategic imperatives reshaping crisis communication for the next decade.

Philippe Borremans
Philippe Borremans
When Disasters Strike: How Emergency Communication Timing Determines Who Lives and Dies

Sep 10, 2025

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7 min read

When Disasters Strike: How Emergency Communication Timing Determines Who Lives and Dies

Philippe Borremans
Philippe Borremans
The Complete CEO Crisis Preparedness Guide: How Corporate Communication Leaders Can Navigate Executive Scandals

Sep 4, 2025

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11 min read

The Complete CEO Crisis Preparedness Guide: How Corporate Communication Leaders Can Navigate Executive Scandals

From Viral Moments to Board Decisions: Modern Communication Strategies for CEO Crises

Philippe Borremans
Philippe Borremans
Beyond Vaccines: A Risk Communicator's Guide to Countering Sophisticated Disinformation

Sep 3, 2025

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10 min read

Beyond Vaccines: A Risk Communicator's Guide to Countering Sophisticated Disinformation

Philippe Borremans
Philippe Borremans
Why Traditional Stakeholder Maps Are Failing Organisations in 2025: The Rise of Networked Reputation Management

Aug 27, 2025

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12 min read

Why Traditional Stakeholder Maps Are Failing Organisations in 2025: The Rise of Networked Reputation Management

Traditional stakeholder management models miss the networked audiences who can destroy brands overnight through viral content, leaving organisations vulnerable to reputation attacks from people they've never heard of.

Philippe Borremans
Philippe Borremans
Your Crisis Plan Expires in 2027

Aug 20, 2025

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13 min read

Your Crisis Plan Expires in 2027

When superintelligent AI rewrites the rules of emergency communication

Philippe Borremans
Philippe Borremans
When flames meet human nature: what forest fires reveal about risk and emergency communication

Aug 13, 2025

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17 min read

When flames meet human nature: what forest fires reveal about risk and emergency communication

What 23 European studies reveal about human behavior in emergencies

Philippe Borremans
Philippe Borremans
The 8.8 Wake-Up Call: Emergency Communication Lessons from the Pacific Rim

Aug 6, 2025

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12 min read

The 8.8 Wake-Up Call: Emergency Communication Lessons from the Pacific Rim

What Russia's massive earthquake taught us about cross-border emergency communication response

Philippe Borremans
Philippe Borremans
I Fed AI My Emergency Alert Playbook. Here's What Happened.

Jul 30, 2025

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13 min read

I Fed AI My Emergency Alert Playbook. Here's What Happened.

From flooding alerts to Twitter posts: can AI really help us communicate faster when lives are on the line?

Philippe Borremans
Philippe Borremans
When the Cavalry Isn't Coming: Why Your Neighbour Might Be Your Best First Responder

Jul 23, 2025

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16 min read

When the Cavalry Isn't Coming: Why Your Neighbour Might Be Your Best First Responder

How a LinkedIn discussion revealed the untapped potential of neighbourhood-level emergency response

Philippe Borremans
Philippe Borremans
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