Research
+1
Feb 20, 2026
•
14 min read
What Is Narrative Intelligence, and Why 45% of CCOs Will Adopt It by 2029?
Gartner's Top Predictions to Inform 2026 Comms Strategies forecasts that 45% of Chief Communications Officers will adopt narrative intelligence technologies by 2029 — yet only 14% plan to invest in the next 18 months. Here's what that gap means for your crisis communication strategy.
Research
+2
Jan 19, 2026
•
14 min read
Navigating the Polycrisis: An Insights Report for CCOs and Strategic Communicators
The World Economic Forum's 2026 Global Risks Report reveals how interconnected geopolitical, technological, and societal crises are reshaping communication strategy—here's what CCOs need to build, practise, and resource now.
Research
+1
Jan 8, 2026
•
13 min read
Why Crisis Communication Teams Aren't Ready for AI Deepfakes: Survey Reveals Critical Gaps
A 2025 survey of 102 crisis communication professionals reveals 77% have no protocols for AI deepfakes despite rating them as critical threats, while testing gaps and departmental silos undermine preparedness across organisations of all sizes.
Research
+1
Nov 27, 2025
•
12 min read
Why Crisis Communicators Are Preparing for the Wrong Threats: BCI Horizon Scan Report 2025 Analysis
The BCI Horizon Scan Report 2025 reveals a critical perception gap in crisis management. Safety incidents dominate actual disruptions at 14.64 but rank only #16 in future concerns at 3.61. Crisis communicators must shift their focus from cyber threats to physical safety, staff wellbeing, and supply chain vulnerabilities to protect organizational resilience effectively.
Research
+1
Nov 3, 2025
•
16 min read
Stop Telling Me to "Build Trust": Why Crisis Communication's Favorite Mantra Is Broken
Trust cannot be the universal cornerstone of crisis communication. Research shows it's just one of twelve outrage factors, culturally contingent, and sometimes dangerous—here's what actually works in 2025.
