Practical communication lessons from the US National Preparedness Report

Adapting Global Strategies from Local Insights: A Deep Dive into FEMA's 2023 National Preparedness Report

Dear reader,

I hope you are well.

I am currently in Copenhagen at the Risk Communication, Community Engagement, and Infodemic Management Forum, where, together with my team, we’re launching two different preparedness tools for health emergencies.

So I was very interested to discover a new timely report from FEMA in the US. In this issue of Wag The Dog, I look at the US Federal Emergency Management Agency's National Preparedness Report 2023.

Although the report is US-centric, I believe it offers practical insights that are relevant to PR and crisis communications professionals around the world.

Enjoy!

Relevant US emergency preparedness insights for global use

Effective communication across sectors:

The report emphasises the need for communication between the government and the private sector during emergencies. This principle is critical to effective crisis management, regardless of the country. It emphasises the need for clear and collaborative communication strategies between all parties involved.

Role of education campaigns:

The report describes how education initiatives for governments is an important realisation for all communicators. It points to the importance of developing content and training that improves understanding and preparedness - a universal need in crisis communication.

Focus on inclusive communication:

The report's call for inclusive communication strategies is an important point for global application. This means ensuring that our communications are accessible and relevant to different audiences, including those who struggle with language or access barriers.

Data-driven communication strategies:

A globally applicable lesson is to align communications strategies with organisational or government objectives that are supported by data. This approach is about developing plans that are both grounded in research and aligned with the overall goals of our organisations.

Value of collaborative practise:

The recommendation for collaborative training and exercises is a universally beneficial practise. It encourages us to actively engage in practical exercises that test and refine our crisis communication strategies.

Implement these findings globally

While these findings come from a report focused on the US, they provide practical guidance for effective communication strategies in crisis situations around the world. They provide a potential path to improving our communication practises in different environments.

Again, you can find and download the full report here.

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