Ask Me Anything: Crisis Comms in the Real World

AMA Session - Thursday, May 28, 2026 5:00 PM GMT+2

No slides. No script. Just an hour to ask whatever's been sitting in the back of your mind.

You've been reading the newsletter. You've pushed back in the replies, flagged the edge cases, and told me when something didn't hold up in the real world you actually work in.

Some of you have shared your own stories — the ones that don't make it into the textbooks because they're too messy, too political, too human.

Good. That's exactly what this session is for.

This is not a webinar. There are no slides waiting to be clicked through, no case studies you've already read three versions of elsewhere, no polished takeaways designed to look good in a post-event newsletter.

It's an open conversation — live, unscripted, and built entirely around what you bring to it. Ask the uncomfortable questions.

The ones about the decisions that had no good option. The ones about what you'd do differently. The ones about the gap between what the frameworks say and what the room actually demands at 11pm on a Sunday when the story is already moving. Those are the only questions worth an hour of anyone's time.

We've spent months in this newsletter pulling apart what works, what doesn't, and why the difference matters.

This is where we do that live — together, in real time, with nothing prepared and nothing off the table.

See you on the AMA session!

Kind regards,

Philippe