Build Your Crisis Communication Plan: A Practical 90-Minute Guide

Webinar Date & Time:

Tuesday, October 6 - 17:00–18:30 UK time
12:00–13:30 Eastern | 09:00–10:30 Pacific

Overview

A crisis communication plan should be more than a document that looks reassuring on a shelf. It must help people make sound decisions, communicate with empathy and speed, and stay coordinated when the situation changes faster than the facts.

In this practical, live 90-minute webinar, crisis communication consultant and author Philippe Borremans will take you through the essential build sequence for creating an adaptive crisis communication plan. Based on his book, Building Your Crisis Communication Plan: The Complete Step-by-Step Workbook for 2026, the session moves from an honest readiness audit to the practical elements that make a plan usable in the first hour of a crisis.

You will learn how to move beyond rigid, single-scenario scripts and build a flexible framework for complex, interconnected events. You will explore how to identify the risks that can amplify one another, organise a responsive cross-functional team, prioritise the people who need to hear from you, create messages that can adapt as facts emerge, and plan for the failure of your primary communication channels.

This is not a webinar about producing a glossy crisis binder in 90 minutes. It is a focused, practical guide to building the right planning architecture, setting priorities and knowing exactly what to do next.

By the end of the webinar, you will be able to:

• Diagnose the strengths, gaps and priority risks in your current crisis communication readiness.

• Map the core components of an adaptive crisis communication plan, rather than relying on rigid, event-specific scripts.

• Develop a more useful crisis scenario by combining a trigger, an amplifier and a compounding stressor.

• Apply a practical message architecture for the opening phase of a crisis, even when all the facts are not yet known.

• Set out a realistic sequence for activating, testing and maintaining your plan so that it remains usable when it is needed.

Who should attend?

This webinar is designed for communication leaders, crisis communication managers, public relations professionals, internal communication leads, public-sector communicators, risk and resilience practitioners, and anyone responsible for preparing their organisation to communicate under pressure. It is suitable for those creating a plan for the first time and for those who need to turn an existing plan into a more practical, adaptive capability.

What participants will take away

Participants will finish with a clear view of the essential modules of their crisis communication plan:

1. A readiness audit and polycrisis risk assessment.

2. A Core Hub and expert Spokes response structure.

3. A stakeholder and segmented-audience map.

4. Trigger-and-amplifier scenarios with cascading-impact analysis.

5. A core message architecture and modular message blocks.

6. A channel selection and redundancy plan.

7. A digitally accessible plan, supported by physical back-ups and Quick Reference Guides.

8. A testing, review and maintenance cycle.

Important note: This webinar provides a practical planning method and an implementation sequence. A robust organisation-specific plan still needs cross-functional input from relevant functions, such as Legal, Human Resources, Information Technology, Operations and senior leadership. It is not legal, regulatory or compliance advice.