Sponsor Wag The Dog — Get Your Message in Front of Crisis Comms Decision-Makers

One weekly email. One sponsor. Zero noise.

Reach an elite audience of PR and communication professionals laser-focused on crisis, risk, and emergency communication.

Why Sponsor?

Our readers aren’t just casual subscribers—they’re highly engaged leaders in PR, communications, and reputation management across industries. With a 62.8% open rate and weekly publishing cadence, Wag The Dog offers direct, uncluttered access to a niche B2B audience that actually reads, clicks, and acts.

Real Results You Can Count On

+1,210 subscribers

~760 opens per issue

~3.7% average click-through rate

That’s 28–45 clicks per sponsor message

Your effective cost-per-click (CPC): as low as $3.33 — a fraction of what you'd pay on platforms like LinkedIn or display ads targeting similar audiences.

This isn’t spray-and-pray marketing — it’s sniper-targeted. With just one sponsor per issue, your message gets full attention.