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Why Do Organizations Fail at Crisis Response Despite Having Advanced AI Tools?

Why Do Organizations Fail at Crisis Response Despite Having Advanced AI Tools?

Traditional approval processes create a critical velocity gap between AI-powered crisis detection and human decision-making authority, causing organizations to lose control of narratives at the exact moment speed matters most, this framework shows how to bridge that gap in 2026.

Oct 25, 2025

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21 min read

Crisis Communication

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Why Is Business Continuity's 'Back to Basics' Movement Creating a Crisis Communication Blind Spot?

Why Is Business Continuity's 'Back to Basics' Movement Creating a Crisis Communication Blind Spot?

The BCI Continuity and Resilience Report 2025 reveals that 45.5% of organizations now separate resilience from business continuity, creating a dangerous gap where crisis communication accountability falls through the cracks, leaving reputation management without operational knowledge or strategic authority when disruptions strike.

Oct 25, 2025

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12 min read

Capacity Building

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Stop Telling Me to "Build Trust": Why Crisis Communication's Favorite Mantra Is Broken

Research

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Stop Telling Me to "Build Trust": Why Crisis Communication's Favorite Mantra Is Broken

Trust cannot be the universal cornerstone of crisis communication. Research shows it's just one of twelve outrage factors, culturally contingent, and sometimes dangerousโ€”here's what actually works in 2025.

Nov 3, 2025

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16 min read

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Crisis Communication Is Now a Legal Obligation: What the New Regulatory Landscape Means for Your Organization

Crisis Communication Is Now a Legal Obligation: What the New Regulatory Landscape Means for Your Organization

New regulations from the SEC, EU NIS2, and DORA have transformed crisis communication from discretionary PR into a legally mandated governance function with tight deadlines, million-dollar penalties, and personal executive liability.

Oct 13, 2025

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12 min read

Crisis Communication

When Audiences Fragment: The End of Broadcast Crisis Communication (Part 2 of 5)

When Audiences Fragment: The End of Broadcast Crisis Communication (Part 2 of 5)

Traditional crisis communication strategies fail in today's fragmented media landscape. Learn how the Micro-Influencer Retainer Network (MIRN) strategy helps brands reach scattered audiences through authentic community voices instead of failed broadcast messaging.

Sep 25, 2025

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12 min read

Research

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How Do Deepfakes Threaten Your Crisis Communication Strategy in 2025?

Part 1 of 5: Deepfake fraud surged 3,000% in 2023, costing businesses $500,000 per incident. Crisis leaders need new frameworks to combat AI-generated disinformation that spreads before traditional response teams can even assemble.

Sep 18, 2025

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8 min read

Philippe Borremans
Philippe Borremans
How Do Deepfakes Threaten Your Crisis Communication Strategy in 2025?

Beyond the Playbook: Five Strategic Imperatives Reshaping Crisis Communication (Part 1 of 5)

This is the first in a five-part series examining the strategic imperatives reshaping crisis communication for the next decade.

Sep 17, 2025

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13 min read

Philippe Borremans
Philippe Borremans
Beyond the Playbook: Five Strategic Imperatives Reshaping Crisis Communication (Part 1 of 5)

When Disasters Strike: How Emergency Communication Timing Determines Who Lives and Dies

Sep 10, 2025

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7 min read

Philippe Borremans
Philippe Borremans
When Disasters Strike: How Emergency Communication Timing Determines Who Lives and Dies

The Complete CEO Crisis Preparedness Guide: How Corporate Communication Leaders Can Navigate Executive Scandals

From Viral Moments to Board Decisions: Modern Communication Strategies for CEO Crises

Sep 4, 2025

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11 min read

Philippe Borremans
Philippe Borremans
The Complete CEO Crisis Preparedness Guide: How Corporate Communication Leaders Can Navigate Executive Scandals

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