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Your Crisis Plan Expires in 2027

Your Crisis Plan Expires in 2027

When superintelligent AI rewrites the rules of emergency communication

Aug 20, 2025

•

13 min read

Artificial Intelligence

When flames meet human nature: what forest fires reveal about risk and emergency communication

When flames meet human nature: what forest fires reveal about risk and emergency communication

What 23 European studies reveal about human behavior in emergencies

Aug 13, 2025

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17 min read

Risk Communication

+1

Why Traditional Stakeholder Maps Are Failing Organisations in 2025: The Rise of Networked Reputation Management

Research

+1

Why Traditional Stakeholder Maps Are Failing Organisations in 2025: The Rise of Networked Reputation Management

Traditional stakeholder management models miss the networked audiences who can destroy brands overnight through viral content, leaving organisations vulnerable to reputation attacks from people they've never heard of.

Aug 27, 2025

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12 min read

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The 8.8 Wake-Up Call: Emergency Communication Lessons from the Pacific Rim

The 8.8 Wake-Up Call: Emergency Communication Lessons from the Pacific Rim

What Russia's massive earthquake taught us about cross-border emergency communication response

Aug 6, 2025

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12 min read

Risk Communication

+1

I Fed AI My Emergency Alert Playbook. Here's What Happened.

I Fed AI My Emergency Alert Playbook. Here's What Happened.

From flooding alerts to Twitter posts: can AI really help us communicate faster when lives are on the line?

Jul 30, 2025

•

13 min read

Tool Review

+2

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When the Cavalry Isn't Coming: Why Your Neighbour Might Be Your Best First Responder

How a LinkedIn discussion revealed the untapped potential of neighbourhood-level emergency response

Jul 23, 2025

•

16 min read

Philippe Borremans
Philippe Borremans
When the Cavalry Isn't Coming: Why Your Neighbour Might Be Your Best First Responder

How to communicate risks when you don't know all the answers

Why acknowledging uncertainty builds more trust than projecting false confidence, and the frameworks that make it work

Jul 16, 2025

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13 min read

Philippe Borremans
Philippe Borremans
How to communicate risks when you don't know all the answers

First UN Global Risk report: we're failing at the risks that matter most.

Why the world's first UN global risk report should worry every crisis communicator

Jul 9, 2025

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13 min read

Philippe Borremans
Philippe Borremans
First UN Global Risk report: we're failing at the risks that matter most.

OECD Report – Your crisis playbook won't work for what's coming next

Why the latest OECD research report on emerging risks is about to change everything you know about crisis preparedness

Jul 3, 2025

•

12 min read

Philippe Borremans
Philippe Borremans
OECD Report – Your crisis playbook won't work for what's coming next

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