Research

Your CEO Has a Crisis Plan. That's the Problem.

Most C-suite executives believe preparedness is a document. Research says it's a capability. There is a significant difference – and a measurable cost.

Your Mis- and Disinformation Triage Framework Is Broken. Here's How to Fix It.

Most mis- and disinformation triage frameworks start with the wrong question. Crisis and emergency communication specialist Philippe Borremans explains why audience-centred analysis — not content analysis — is the only reliable foundation for effective response decisions.

Crisis Communication Is Now a Certified Requirement

GRS 1001-RN:2026 is out. And for the first time, we have a seat at the table by default

Can Emergency Managers Trust AI-Generated Crisis Messages? Research Meets Reality

What Is Narrative Intelligence, and Why 45% of CCOs Will Adopt It by 2029?

Gartner's Top Predictions to Inform 2026 Comms Strategies forecasts that 45% of Chief Communications Officers will adopt narrative intelligence technologies by 2029 — yet only 14% plan to invest in the next 18 months. Here's what that gap means for your crisis communication strategy.

Navigating the Polycrisis: An Insights Report for CCOs and Strategic Communicators

The World Economic Forum's 2026 Global Risks Report reveals how interconnected geopolitical, technological, and societal crises are reshaping communication strategy—here's what CCOs need to build, practise, and resource now.

How Are Leading Organisations Preparing for Tomorrow's Crises Today?

New research from the European Communication Monitor reveals that crisis resilience is built before disasters strike—through values integration, intergenerational talent management, and systematic leadership coaching. Chief communication officers managing billions in revenue share what actually works.

Why Crisis Communication Teams Aren't Ready for AI Deepfakes: Survey Reveals Critical Gaps

A 2025 survey of 102 crisis communication professionals reveals 77% have no protocols for AI deepfakes despite rating them as critical threats, while testing gaps and departmental silos undermine preparedness across organisations of all sizes.

Why Crisis Communicators Are Preparing for the Wrong Threats: BCI Horizon Scan Report 2025 Analysis

The BCI Horizon Scan Report 2025 reveals a critical perception gap in crisis management. Safety incidents dominate actual disruptions at 14.64 but rank only #16 in future concerns at 3.61. Crisis communicators must shift their focus from cyber threats to physical safety, staff wellbeing, and supply chain vulnerabilities to protect organizational resilience effectively.

Stop Telling Me to "Build Trust": Why Crisis Communication's Favorite Mantra Is Broken

Trust cannot be the universal cornerstone of crisis communication. Research shows it's just one of twelve outrage factors, culturally contingent, and sometimes dangerous—here's what actually works in 2025.

When Audiences Fragment: The End of Broadcast Crisis Communication (Part 2 of 5)

Traditional crisis communication strategies fail in today's fragmented media landscape. Learn how the Micro-Influencer Retainer Network (MIRN) strategy helps brands reach scattered audiences through authentic community voices instead of failed broadcast messaging.

How Do Deepfakes Threaten Your Crisis Communication Strategy in 2025?

Part 1 of 5: Deepfake fraud surged 3,000% in 2023, costing businesses $500,000 per incident. Crisis leaders need new frameworks to combat AI-generated disinformation that spreads before traditional response teams can even assemble.

Beyond the Playbook: Five Strategic Imperatives Reshaping Crisis Communication (Part 1 of 5)

This is the first in a five-part series examining the strategic imperatives reshaping crisis communication for the next decade.

Why Traditional Stakeholder Maps Are Failing Organisations in 2025: The Rise of Networked Reputation Management

Traditional stakeholder management models miss the networked audiences who can destroy brands overnight through viral content, leaving organisations vulnerable to reputation attacks from people they've never heard of.

When the Cavalry Isn't Coming: Why Your Neighbour Might Be Your Best First Responder

How a LinkedIn discussion revealed the untapped potential of neighbourhood-level emergency response

First UN Global Risk report: we're failing at the risks that matter most.

Why the world's first UN global risk report should worry every crisis communicator

OECD Report – Your crisis playbook won't work for what's coming next

Why the latest OECD research report on emerging risks is about to change everything you know about crisis preparedness

Crisis Simulations Deliver ROI. Here’s How to Get the Finance Team to Care.

How to Turn Crisis Simulations into Real Business Value and Get Leadership to Pay Attention

The Persuasion Machines: New Crisis Playbooks for AI-Driven Reputation Threats

University of Zurich study reveals AI systems 6x more persuasive than humans, forcing a rethink of communication defense strategies

Report: The Crisis in Crisis Communications

Why the world is running out of the people we need most when crises strike.

Mastering Crisis Communication in Multilingual, Diverse Societies

How the UAE is redefining emergency response through cultural intelligence and multilingual communication.

AI Search Results and Your Reputation

How to protect your brand and make sure AI search understands your content

Risk Communication Alert: The Earth's Solvency Dashboard You Need to See

How Financial Risk Principles Are Transforming Environmental Communication

Why 'Natural Disasters' Is a Dangerous Myth (+ What Smart Communicators Do Instead)

The Multihazard Reality: Preparing Your Message for Complex Crises

Crisis Communication Strategies from the WEF Global Risks Report 2025: Key Priorities

Adapting to Geopolitical, Environmental, and Technological Challenges with New Crisis Communication Strategies