Research

Research and reports

Navigating the Polycrisis: An Insights Report for CCOs and Strategic Communicators

Jan 19, 2026

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14 min read

Navigating the Polycrisis: An Insights Report for CCOs and Strategic Communicators

The World Economic Forum's 2026 Global Risks Report reveals how interconnected geopolitical, technological, and societal crises are reshaping communication strategy—here's what CCOs need to build, practise, and resource now.

Philippe Borremans

How Are Leading Organisations Preparing for Tomorrow's Crises Today?

Jan 15, 2026

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9 min read

How Are Leading Organisations Preparing for Tomorrow's Crises Today?

New research from the European Communication Monitor reveals that crisis resilience is built before disasters strike—through values integration, intergenerational talent management, and systematic leadership coaching. Chief communication officers managing billions in revenue share what actually works.

Philippe Borremans

Why Crisis Communication Teams Aren't Ready for AI Deepfakes: Survey Reveals Critical Gaps

Jan 8, 2026

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13 min read

Why Crisis Communication Teams Aren't Ready for AI Deepfakes: Survey Reveals Critical Gaps

A 2025 survey of 102 crisis communication professionals reveals 77% have no protocols for AI deepfakes despite rating them as critical threats, while testing gaps and departmental silos undermine preparedness across organisations of all sizes.

Philippe Borremans

Why Crisis Communicators Are Preparing for the Wrong Threats: BCI Horizon Scan Report 2025 Analysis

Nov 27, 2025

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12 min read

Why Crisis Communicators Are Preparing for the Wrong Threats: BCI Horizon Scan Report 2025 Analysis

The BCI Horizon Scan Report 2025 reveals a critical perception gap in crisis management. Safety incidents dominate actual disruptions at 14.64 but rank only #16 in future concerns at 3.61. Crisis communicators must shift their focus from cyber threats to physical safety, staff wellbeing, and supply chain vulnerabilities to protect organizational resilience effectively.

Philippe Borremans

Stop Telling Me to "Build Trust": Why Crisis Communication's Favorite Mantra Is Broken

Nov 3, 2025

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16 min read

Stop Telling Me to "Build Trust": Why Crisis Communication's Favorite Mantra Is Broken

Trust cannot be the universal cornerstone of crisis communication. Research shows it's just one of twelve outrage factors, culturally contingent, and sometimes dangerous—here's what actually works in 2025.

Philippe Borremans

When Audiences Fragment: The End of Broadcast Crisis Communication (Part 2 of 5)

Sep 25, 2025

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12 min read

When Audiences Fragment: The End of Broadcast Crisis Communication (Part 2 of 5)

Traditional crisis communication strategies fail in today's fragmented media landscape. Learn how the Micro-Influencer Retainer Network (MIRN) strategy helps brands reach scattered audiences through authentic community voices instead of failed broadcast messaging.

Philippe Borremans

How Do Deepfakes Threaten Your Crisis Communication Strategy in 2025?

Sep 18, 2025

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8 min read

How Do Deepfakes Threaten Your Crisis Communication Strategy in 2025?

Part 1 of 5: Deepfake fraud surged 3,000% in 2023, costing businesses $500,000 per incident. Crisis leaders need new frameworks to combat AI-generated disinformation that spreads before traditional response teams can even assemble.

Philippe Borremans

Beyond the Playbook: Five Strategic Imperatives Reshaping Crisis Communication (Part 1 of 5)

Sep 17, 2025

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13 min read

Beyond the Playbook: Five Strategic Imperatives Reshaping Crisis Communication (Part 1 of 5)

This is the first in a five-part series examining the strategic imperatives reshaping crisis communication for the next decade.

Philippe Borremans

Why Traditional Stakeholder Maps Are Failing Organisations in 2025: The Rise of Networked Reputation Management

Aug 27, 2025

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12 min read

Why Traditional Stakeholder Maps Are Failing Organisations in 2025: The Rise of Networked Reputation Management

Traditional stakeholder management models miss the networked audiences who can destroy brands overnight through viral content, leaving organisations vulnerable to reputation attacks from people they've never heard of.

Philippe Borremans