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Oliver Buchannon
Philippe Borremans

Author of Wag The Dog, focused on Crisis, Risk & Emergency Communication worldwide.


Why Traditional Stakeholder Maps Are Failing Organisations in 2025: The Rise of Networked Reputation Management

Aug 27, 2025

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12 min read

Why Traditional Stakeholder Maps Are Failing Organisations in 2025: The Rise of Networked Reputation Management

Traditional stakeholder management models miss the networked audiences who can destroy brands overnight through viral content, leaving organisations vulnerable to reputation attacks from people they've never heard of.

Your Crisis Plan Expires in 2027

Aug 20, 2025

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13 min read

Your Crisis Plan Expires in 2027

When superintelligent AI rewrites the rules of emergency communication

When flames meet human nature: what forest fires reveal about risk and emergency communication

Aug 13, 2025

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17 min read

When flames meet human nature: what forest fires reveal about risk and emergency communication

What 23 European studies reveal about human behavior in emergencies

The 8.8 Wake-Up Call: Emergency Communication Lessons from the Pacific Rim

Aug 6, 2025

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12 min read

The 8.8 Wake-Up Call: Emergency Communication Lessons from the Pacific Rim

What Russia's massive earthquake taught us about cross-border emergency communication response

I Fed AI My Emergency Alert Playbook. Here's What Happened.

Jul 30, 2025

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13 min read

I Fed AI My Emergency Alert Playbook. Here's What Happened.

From flooding alerts to Twitter posts: can AI really help us communicate faster when lives are on the line?

When the Cavalry Isn't Coming: Why Your Neighbour Might Be Your Best First Responder

Jul 23, 2025

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16 min read

When the Cavalry Isn't Coming: Why Your Neighbour Might Be Your Best First Responder

How a LinkedIn discussion revealed the untapped potential of neighbourhood-level emergency response

How to communicate risks when you don't know all the answers

Jul 16, 2025

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13 min read

How to communicate risks when you don't know all the answers

Why acknowledging uncertainty builds more trust than projecting false confidence, and the frameworks that make it work

First UN Global Risk report: we're failing at the risks that matter most.

Jul 9, 2025

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13 min read

First UN Global Risk report: we're failing at the risks that matter most.

Why the world's first UN global risk report should worry every crisis communicator

OECD Report – Your crisis playbook won't work for what's coming next

Jul 3, 2025

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12 min read

OECD Report – Your crisis playbook won't work for what's coming next

Why the latest OECD research report on emerging risks is about to change everything you know about crisis preparedness

Is It Time for In-House OSINT Capabilities?

Jun 25, 2025

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13 min read

Is It Time for In-House OSINT Capabilities?

The New Reality of AI-Powered Misinformation and How OSINT Could Be A Solution

Crisis Simulations Deliver ROI. Here’s How to Get the Finance Team to Care.

Jun 18, 2025

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10 min read

Crisis Simulations Deliver ROI. Here’s How to Get the Finance Team to Care.

How to Turn Crisis Simulations into Real Business Value and Get Leadership to Pay Attention

Three Cities, two continents, one truth: Crisis Communications in the Age of AI

Jun 12, 2025

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11 min read

Three Cities, two continents, one truth: Crisis Communications in the Age of AI

How Trust, Speed, and Pattern Recognition Now Define Crisis Readiness

Why Communities, Not Agencies, Hold the Key to Emergency Resilience

Jun 4, 2025

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10 min read

Why Communities, Not Agencies, Hold the Key to Emergency Resilience

What Aboriginal language groups and disaster survivors can teach us about real preparedness and resilience.

A Systems Approach to After-Action Reports

May 28, 2025

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13 min read

A Systems Approach to After-Action Reports

How complexity science can transform your post-crisis learning

Generative Engine Optimization: A Strategic Shift in Crisis Communication

May 21, 2025

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12 min read

Generative Engine Optimization: A Strategic Shift in Crisis Communication

How AI Search is Reshaping Crisis Communication: Strategies for PR Professionals in a Post-Click World

Zombies in the Boardroom: Why Apocalypse Scenarios Make Excellent Crisis Training

May 14, 2025

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13 min read

Zombies in the Boardroom: Why Apocalypse Scenarios Make Excellent Crisis Training

When planning for the worst-case scenario, the undead might be your best teachers

The Persuasion Machines: New Crisis Playbooks for AI-Driven Reputation Threats

May 7, 2025

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15 min read

The Persuasion Machines: New Crisis Playbooks for AI-Driven Reputation Threats

University of Zurich study reveals AI systems 6x more persuasive than humans, forcing a rethink of communication defense strategies

Report: The Crisis in Crisis Communications

Apr 30, 2025

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9 min read

Report: The Crisis in Crisis Communications

Why the world is running out of the people we need most when crises strike.

European Blackout: When the Lights Went Out

Apr 29, 2025

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6 min read

European Blackout: When the Lights Went Out

How a Continental Power Failure Revealed Our Digital Fragility

Mastering Crisis Communication in Multilingual, Diverse Societies

Apr 23, 2025

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13 min read

Mastering Crisis Communication in Multilingual, Diverse Societies

How the UAE is redefining emergency response through cultural intelligence and multilingual communication.

Community First, AI Second: Dispatches from WCEMS 2025

Apr 16, 2025

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11 min read

Community First, AI Second: Dispatches from WCEMS 2025

Reflections on WCEMS 2025: What Global Leaders, Technologists and Crisis Experts Are Getting Right—and Where We Still Have Work to Do

AI Search Results and Your Reputation

Apr 9, 2025

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10 min read

AI Search Results and Your Reputation

How to protect your brand and make sure AI search understands your content

Conceptual and Practical Differences Between Risk, Emergency, and Crisis Communication

Apr 7, 2025

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6 min read

Conceptual and Practical Differences Between Risk, Emergency, and Crisis Communication

Distinguishing Risk, Emergency, and Crisis Communication Across Theory, Timing, and Application

Common Crisis Communication Mistakes and Solutions

Apr 3, 2025

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10 min read

Common Crisis Communication Mistakes and Solutions

When a crisis hits, how you communicate can make or break your organization.

System Thinking in Crisis Communication: Boost Trust & Strategy Effectiveness

Apr 2, 2025

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13 min read

System Thinking in Crisis Communication: Boost Trust & Strategy Effectiveness

Explore how system thinking—using stocks, flows, feedback loops, and leverage points—can transform emergency communication in real-world crises.

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