- Wag The Dog Newsletter
- Authors
- Philippe Borremans
![Philippe Borremans](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=400,height=211,fit=scale-down,onerror=redirect/uploads/user/profile_picture/4a8f2a48-abaf-4ee9-a25f-880870c223f1/secta.ai_004.jpg)
Philippe Borremans
Hey there, I'm Philippe Borremans, the "brains" and voice behind "Wag The Dog," your one-stop source for all things risk and crisis communication. With over 20 years in the field, I've worked with global organizations like the World Health Organization and IBM, and I currently serve as the Vice President of the International Association of Risk and Crisis Communication. I'm also an author, educator, and a regular on the international speaking circuit. Based in Portugal, with a career that's spanned Brussels to Morocco, I bring a global perspective to the ever-changing world of PR. So, if you're looking to navigate the complexities of crisis communication, risk communication, AI and tech in PR, you're in the right place.
Crisis CommunicationCrisis Communication
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![AI Agents in Crisis Communication](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/bdf68b80-fcaa-4d99-a1d0-76ddda830c53/horationelson23_Horizontal_illustration_in_the_style_of_The_New_299afd34-cc5e-4de7-9c62-ac295ea36caa.png)
Tool ReviewTool Review
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![Crisis Communication Tools Unchained - A Case Study](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/02c31a7f-838e-4789-814d-817a12591a1b/pika-1733322822137-1x.png)
Risk CommunicationRisk Communication
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![When Crisis Becomes the New Normal](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/71bf7f6a-4554-48bb-86ae-0104b8081d8f/horationelson23_Horizontal_illustration_in_the_style_of_The_New_c339d1a4-8b44-4d3a-80f1-d2837a94ef16.png)