Philippe Borremans

Philippe Borremans

Hey there, I'm Philippe Borremans, the "brains" and voice behind "Wag The Dog," your one-stop source for all things risk and crisis communication. With over 20 years in the field, I've worked with global organizations like the World Health Organization and IBM, and I currently serve as the Vice President of the International Association of Risk and Crisis Communication. I'm also an author, educator, and a regular on the international speaking circuit. Based in Portugal, with a career that's spanned Brussels to Morocco, I bring a global perspective to the ever-changing world of PR. So, if you're looking to navigate the complexities of crisis communication, risk communication, AI and tech in PR, you're in the right place.

How ToHow To
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Common Crisis Communication Mistakes and Solutions

Common Crisis Communication Mistakes and Solutions

Philippe Borremans
Philippe Borremans
How ToHow To
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System Thinking in Crisis Communication: Boost Trust & Strategy Effectiveness

System Thinking in Crisis Communication: Boost Trust & Strategy Effectiveness

Explore how system thinking—using stocks, flows, feedback loops, and leverage points—can transform emergency communication in real-world crises.

Philippe Borremans
Philippe Borremans
Crisis CommunicationCrisis Communication
Power vacuum: Heathrow's crisis in the dark

Power vacuum: Heathrow's crisis in the dark

When the lights went out at Britain's busiest airport, so did its crisis communications strategy

Philippe Borremans
Philippe Borremans
Crisis CommunicationCrisis Communication
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When Trade Wars Strike: How AI Built a Complete (draft) Crisis Communications Plan

When Trade Wars Strike: How AI Built a Complete (draft) Crisis Communications Plan

Game theory applied to the trade war between the USA and Canada

Philippe Borremans
Philippe Borremans
ResearchResearch
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Risk Communication Alert: The Earth's Solvency Dashboard You Need to See

Risk Communication Alert: The Earth's Solvency Dashboard You Need to See

How Financial Risk Principles Are Transforming Environmental Communication

Philippe Borremans
Philippe Borremans
Crisis CommunicationCrisis Communication
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Tech's Deepfake Crisis: The Game Theory Approach

Tech's Deepfake Crisis: The Game Theory Approach

The Deepfake Crisis That Shook Tech—And What Game Theory Revealed About It

Philippe Borremans
Philippe Borremans
ResearchResearch
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Why 'Natural Disasters' Is a Dangerous Myth (+ What Smart Communicators Do Instead)

Why 'Natural Disasters' Is a Dangerous Myth (+ What Smart Communicators Do Instead)

The Multihazard Reality: Preparing Your Message for Complex Crises

Philippe Borremans
Philippe Borremans
Crisis CommunicationCrisis Communication
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Deepfakes: When seeing is no longer believing

Deepfakes: When seeing is no longer believing

How to prepare for a deep fake related crisis.

Philippe Borremans
Philippe Borremans
How ToHow To
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Understanding and Combating Rage Farming: A Practical Guide

Understanding and Combating Rage Farming: A Practical Guide

Philippe Borremans
Philippe Borremans
How ToHow To
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Crisis Simulations Are Broken - Let's Discuss

Crisis Simulations Are Broken - Let's Discuss

Launching a series of 10 articles discussing the why and how we need to change the way we create crisis simulations.

Philippe Borremans
Philippe Borremans