Philippe Borremans

Philippe Borremans

Hey there, I'm Philippe Borremans, the "brains" and voice behind "Wag The Dog," your one-stop source for all things risk and crisis communication. With over 20 years in the field, I've worked with global organizations like the World Health Organization and IBM, and I currently serve as the Vice President of the International Association of Risk and Crisis Communication. I'm also an author, educator, and a regular on the international speaking circuit. Based in Portugal, with a career that's spanned Brussels to Morocco, I bring a global perspective to the ever-changing world of PR. So, if you're looking to navigate the complexities of crisis communication, risk communication, AI and tech in PR, you're in the right place.

Risk CommunicationRisk Communication
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GPT-4o for Risk, Crisis and Emergency Communication

GPT-4o for Risk, Crisis and Emergency Communication

Philippe Borremans
Philippe Borremans
How ToHow To
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Flood Emergency Communications: Custom Strategies and New Tech for Crisis Management

Flood Emergency Communications: Custom Strategies and New Tech for Crisis Management

Strategies for effective flood risk communication. Learn how tailored messaging, modern technology, and community engagement can enhance crisis responses and strengthen resilience.

Philippe Borremans
Philippe Borremans
ResearchResearch
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The Executive's guide to preparing for emergencies

The Executive's guide to preparing for emergencies

How to overcome the myth of total control, lead by example, encourage cross-departmental teamwork, and continuously learn what makes a resilient leader.

Philippe Borremans
Philippe Borremans
Webinar Replay - The Future of Crisis Simulations with AI

Webinar Replay - The Future of Crisis Simulations with AI

Exploring the exciting role of artificial intelligence (AI) in crisis communication and emergency response.

Philippe Borremans
Philippe Borremans
ResearchResearch
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AI vs. Humans: Mastering Empathy and Persuasion in Crisis Communication

AI vs. Humans: Mastering Empathy and Persuasion in Crisis Communication

Assessing AI's Impact on Crisis Management: Can Machines Truly Understand Human Emotions?

Philippe Borremans
Philippe Borremans
Risk CommunicationRisk Communication
A Practical Guide to Hurricane Preparedness for Crisis Communicators

A Practical Guide to Hurricane Preparedness for Crisis Communicators

How to prepare for the hurricane season.

Philippe Borremans
Philippe Borremans
ResearchResearch
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Embracing Antifragility: Thriving in an Era of Unpredictable Crises

Embracing Antifragility: Thriving in an Era of Unpredictable Crises

Discover the power of antifragility in facing today's unprecedented challenges. Explore how embracing volatility can lead to resilience and growth, with insights from Nassim Taleb and real-world crisis management strategies.

Philippe Borremans
Philippe Borremans
How ToHow To
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The Crucial Role of Internal Communications in Crisis Preparedness

The Crucial Role of Internal Communications in Crisis Preparedness

Why your first communication during a crisis should be an internal one.

Philippe Borremans
Philippe Borremans
Tool ReviewTool Review
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Hands On AI for Crisis Communication

Hands On AI for Crisis Communication

Looking at Blend.AI, covering the survey results and an invitation to a webinar.

Philippe Borremans
Philippe Borremans
Risk CommunicationRisk Communication
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The European AI Act and its impact on Crisis Communication

The European AI Act and its impact on Crisis Communication

Explore the European AI Act's risk-based approach to AI regulation, focusing on its impact on crisis communication.

Philippe Borremans
Philippe Borremans