Philippe Borremans

Philippe Borremans

Hey there, I'm Philippe Borremans, the "brains" and voice behind "Wag The Dog," your one-stop source for all things risk and crisis communication. With over 20 years in the field, I've worked with global organizations like the World Health Organization and IBM, and I currently serve as the Vice President of the International Association of Risk and Crisis Communication. I'm also an author, educator, and a regular on the international speaking circuit. Based in Portugal, with a career that's spanned Brussels to Morocco, I bring a global perspective to the ever-changing world of PR. So, if you're looking to navigate the complexities of crisis communication, risk communication, AI and tech in PR, you're in the right place.

Crisis CommunicationCrisis Communication
Power vacuum: Heathrow's crisis in the dark

Power vacuum: Heathrow's crisis in the dark

When the lights went out at Britain's busiest airport, so did its crisis communications strategy

Philippe Borremans
Philippe Borremans
Crisis CommunicationCrisis Communication
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When Trade Wars Strike: How AI Built a Complete (draft) Crisis Communications Plan

When Trade Wars Strike: How AI Built a Complete (draft) Crisis Communications Plan

Game theory applied to the trade war between the USA and Canada

Philippe Borremans
Philippe Borremans
ResearchResearch
+1+1
Risk Communication Alert: The Earth's Solvency Dashboard You Need to See

Risk Communication Alert: The Earth's Solvency Dashboard You Need to See

How Financial Risk Principles Are Transforming Environmental Communication

Philippe Borremans
Philippe Borremans
Crisis CommunicationCrisis Communication
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Tech's Deepfake Crisis: The Game Theory Approach

Tech's Deepfake Crisis: The Game Theory Approach

The Deepfake Crisis That Shook Tech—And What Game Theory Revealed About It

Philippe Borremans
Philippe Borremans
ResearchResearch
+3+3
Why 'Natural Disasters' Is a Dangerous Myth (+ What Smart Communicators Do Instead)

Why 'Natural Disasters' Is a Dangerous Myth (+ What Smart Communicators Do Instead)

The Multihazard Reality: Preparing Your Message for Complex Crises

Philippe Borremans
Philippe Borremans
Crisis CommunicationCrisis Communication
+1+1
Deepfakes: When seeing is no longer believing

Deepfakes: When seeing is no longer believing

How to prepare for a deep fake related crisis.

Philippe Borremans
Philippe Borremans
How ToHow To
+1+1
Understanding and Combating Rage Farming: A Practical Guide

Understanding and Combating Rage Farming: A Practical Guide

Philippe Borremans
Philippe Borremans
How ToHow To
+1+1
Crisis Simulations Are Broken - Let's Discuss

Crisis Simulations Are Broken - Let's Discuss

Launching a series of 10 articles discussing the why and how we need to change the way we create crisis simulations.

Philippe Borremans
Philippe Borremans
How ToHow To
+1+1
Manufacturing Outrage: A Primer on Rage Farming

Manufacturing Outrage: A Primer on Rage Farming

How Social Media Agitators Turn Corporate News into Digital Riots

Philippe Borremans
Philippe Borremans
Risk CommunicationRisk Communication
+2+2
The Impact of USAID Suspension and WHO Withdrawal on Global Humanitarian Aid

The Impact of USAID Suspension and WHO Withdrawal on Global Humanitarian Aid

Examining the consequences for communicators and the shift toward community-led solutions.

Philippe Borremans
Philippe Borremans