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Research

Research and reports

Tool ReviewGuest AuthorHow ToResearchRisk CommunicationInterviewsCrisis CommunicationArtificial IntelligenceEmergency Communication
ResearchResearch
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The Persuasion Machines: New Crisis Playbooks for AI-Driven Reputation Threats
May 07, 2025

The Persuasion Machines: New Crisis Playbooks for AI-Driven Reputation Threats

University of Zurich study reveals AI systems 6x more persuasive than humans, forcing a rethink of communication defense strategies

Philippe Borremans
Philippe Borremans
ResearchResearch
+3+3
Report: The Crisis in Crisis Communications
Apr 30, 2025

Report: The Crisis in Crisis Communications

Why the world is running out of the people we need most when crises strike.

Philippe Borremans
Philippe Borremans
ResearchResearch
+1+1
Mastering Crisis Communication in Multilingual, Diverse Societies
Apr 23, 2025

Mastering Crisis Communication in Multilingual, Diverse Societies

How the UAE is redefining emergency response through cultural intelligence and multilingual communication.

Philippe Borremans
Philippe Borremans
How ToHow To
+3+3
AI Search Results and Your Reputation
Apr 09, 2025

AI Search Results and Your Reputation

How to protect your brand and make sure AI search understands your content

Philippe Borremans
Philippe Borremans
ResearchResearch
+1+1
Risk Communication Alert: The Earth's Solvency Dashboard You Need to See
Mar 12, 2025

Risk Communication Alert: The Earth's Solvency Dashboard You Need to See

How Financial Risk Principles Are Transforming Environmental Communication

Philippe Borremans
Philippe Borremans
ResearchResearch
+3+3
Why 'Natural Disasters' Is a Dangerous Myth (+ What Smart Communicators Do Instead)
Feb 26, 2025

Why 'Natural Disasters' Is a Dangerous Myth (+ What Smart Communicators Do Instead)

The Multihazard Reality: Preparing Your Message for Complex Crises

Philippe Borremans
Philippe Borremans
ResearchResearch
+1+1
Crisis Communication Strategies from the WEF Global Risks Report 2025: Key Priorities
Jan 22, 2025

Crisis Communication Strategies from the WEF Global Risks Report 2025: Key Priorities

Adapting to Geopolitical, Environmental, and Technological Challenges with New Crisis Communication Strategies

Philippe Borremans
Philippe Borremans
ResearchResearch
+1+1
Crisis Communication in 2025: Key Findings from the Reuters Institute Report
Jan 15, 2025

Crisis Communication in 2025: Key Findings from the Reuters Institute Report

From AI Misinformation to Platform Shifts: A Strategic Guide for Emergency Response Leaders

Philippe Borremans
Philippe Borremans
How ToHow To
+2+2
Resilience Redefined: Essential Strategies for Emergency Communicators
Jan 08, 2025

Resilience Redefined: Essential Strategies for Emergency Communicators

From Bounce Back to Bounce Forward: How Adaptation, Innovation, and Equity Can Transform Emergency Communication

Philippe Borremans
Philippe Borremans
ResearchResearch
+3+3
When Uncertainty and Risk Meet Artificial Intelligence
Dec 25, 2024

When Uncertainty and Risk Meet Artificial Intelligence

How AI can support communicating risk and uncertainty during emergencies

Philippe Borremans
Philippe Borremans
ResearchResearch
+2+2
When should we use AI in crisis communications?
Nov 27, 2024

When should we use AI in crisis communications?

Introducing the UACC framework and the AI Integration Matrix

Philippe Borremans
Philippe Borremans
How ToHow To
+3+3
Survey Data Risks: Crisis Communication Oversimplification
Nov 20, 2024

Survey Data Risks: Crisis Communication Oversimplification

Why demographic data alone is not enough.

Philippe Borremans
Philippe Borremans
"Wag The Dog" is a curated newsletter blending insights on risk, crisis and emergency communication with the evolving roles of technology and AI.

Wag The Dog Newsletter

"Wag The Dog" is a curated newsletter blending insights on risk, crisis and emergency communication with the evolving roles of technology and AI.

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