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Artificial Intelligence


Why Traditional Stakeholder Maps Are Failing Organisations in 2025: The Rise of Networked Reputation Management

Aug 27, 2025

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12 min read

Why Traditional Stakeholder Maps Are Failing Organisations in 2025: The Rise of Networked Reputation Management

Traditional stakeholder management models miss the networked audiences who can destroy brands overnight through viral content, leaving organisations vulnerable to reputation attacks from people they've never heard of.

Philippe Borremans
Philippe Borremans
When the Cavalry Isn't Coming: Why Your Neighbour Might Be Your Best First Responder

Jul 23, 2025

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16 min read

When the Cavalry Isn't Coming: Why Your Neighbour Might Be Your Best First Responder

How a LinkedIn discussion revealed the untapped potential of neighbourhood-level emergency response

Philippe Borremans
Philippe Borremans
First UN Global Risk report: we're failing at the risks that matter most.

Jul 9, 2025

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13 min read

First UN Global Risk report: we're failing at the risks that matter most.

Why the world's first UN global risk report should worry every crisis communicator

Philippe Borremans
Philippe Borremans
OECD Report – Your crisis playbook won't work for what's coming next

Jul 3, 2025

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12 min read

OECD Report – Your crisis playbook won't work for what's coming next

Why the latest OECD research report on emerging risks is about to change everything you know about crisis preparedness

Philippe Borremans
Philippe Borremans
Crisis Simulations Deliver ROI. Here’s How to Get the Finance Team to Care.

Jun 18, 2025

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10 min read

Crisis Simulations Deliver ROI. Here’s How to Get the Finance Team to Care.

How to Turn Crisis Simulations into Real Business Value and Get Leadership to Pay Attention

Philippe Borremans
Philippe Borremans
The Persuasion Machines: New Crisis Playbooks for AI-Driven Reputation Threats

May 7, 2025

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15 min read

The Persuasion Machines: New Crisis Playbooks for AI-Driven Reputation Threats

University of Zurich study reveals AI systems 6x more persuasive than humans, forcing a rethink of communication defense strategies

Philippe Borremans
Philippe Borremans
Report: The Crisis in Crisis Communications

Apr 30, 2025

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9 min read

Report: The Crisis in Crisis Communications

Why the world is running out of the people we need most when crises strike.

Philippe Borremans
Philippe Borremans
Mastering Crisis Communication in Multilingual, Diverse Societies

Apr 23, 2025

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13 min read

Mastering Crisis Communication in Multilingual, Diverse Societies

How the UAE is redefining emergency response through cultural intelligence and multilingual communication.

Philippe Borremans
Philippe Borremans
AI Search Results and Your Reputation

Apr 9, 2025

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10 min read

AI Search Results and Your Reputation

How to protect your brand and make sure AI search understands your content

Philippe Borremans
Philippe Borremans
Risk Communication Alert: The Earth's Solvency Dashboard You Need to See

Mar 12, 2025

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16 min read

Risk Communication Alert: The Earth's Solvency Dashboard You Need to See

How Financial Risk Principles Are Transforming Environmental Communication

Philippe Borremans
Philippe Borremans
Why 'Natural Disasters' Is a Dangerous Myth (+ What Smart Communicators Do Instead)

Feb 26, 2025

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11 min read

Why 'Natural Disasters' Is a Dangerous Myth (+ What Smart Communicators Do Instead)

The Multihazard Reality: Preparing Your Message for Complex Crises

Philippe Borremans
Philippe Borremans
Crisis Communication Strategies from the WEF Global Risks Report 2025: Key Priorities

Jan 22, 2025

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10 min read

Crisis Communication Strategies from the WEF Global Risks Report 2025: Key Priorities

Adapting to Geopolitical, Environmental, and Technological Challenges with New Crisis Communication Strategies

Philippe Borremans
Philippe Borremans
Crisis Communication in 2025: Key Findings from the Reuters Institute Report

Jan 15, 2025

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10 min read

Crisis Communication in 2025: Key Findings from the Reuters Institute Report

From AI Misinformation to Platform Shifts: A Strategic Guide for Emergency Response Leaders

Philippe Borremans
Philippe Borremans
Resilience Redefined: Essential Strategies for Emergency Communicators

Jan 8, 2025

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9 min read

Resilience Redefined: Essential Strategies for Emergency Communicators

From Bounce Back to Bounce Forward: How Adaptation, Innovation, and Equity Can Transform Emergency Communication

Philippe Borremans
Philippe Borremans
When Uncertainty and Risk Meet Artificial Intelligence

Dec 25, 2024

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14 min read

When Uncertainty and Risk Meet Artificial Intelligence

How AI can support communicating risk and uncertainty during emergencies

Philippe Borremans
Philippe Borremans
When should we use AI in crisis communications?

Nov 27, 2024

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11 min read

When should we use AI in crisis communications?

Introducing the UACC framework and the AI Integration Matrix

Philippe Borremans
Philippe Borremans
Survey Data Risks: Crisis Communication Oversimplification

Nov 20, 2024

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12 min read

Survey Data Risks: Crisis Communication Oversimplification

Why demographic data alone is not enough.

Philippe Borremans
Philippe Borremans
Report: Crisis Communication and Social Media - CIPR

Oct 30, 2024

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12 min read

Report: Crisis Communication and Social Media - CIPR

Discussing the main findings of the latest Crisis Communications Network report.

Philippe Borremans
Philippe Borremans
Future Trends in Crisis Communication: Key Insights from Global Reports

Oct 9, 2024

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9 min read

Future Trends in Crisis Communication: Key Insights from Global Reports

Explore the latest crisis communication trends from recent global reports, including the climate crisis, cyber resilience, and psychosocial impacts.

Philippe Borremans
Philippe Borremans
Battling the Conspiracy Beast: How AI Might Be Our Unexpected Ally

Sep 18, 2024

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11 min read

Battling the Conspiracy Beast: How AI Might Be Our Unexpected Ally

A new study shows how AI an play a positive role in combating conspiracy theories

Philippe Borremans
Philippe Borremans
Inclusive Crisis Simulations and Emergency Preparedness

Aug 28, 2024

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10 min read

Inclusive Crisis Simulations and Emergency Preparedness

Culturally aware crisis simulations equip responders with the skills necessary to navigate the complexities of diverse communities.

Philippe Borremans
Philippe Borremans
Crisis Trends: the ICM Annual Crisis Report Analysed

Aug 1, 2024

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10 min read

Crisis Trends: the ICM Annual Crisis Report Analysed

In this edition I am looking at the Institute for Crisis Management's (ICM) 2023 Annual Crisis Report.

Philippe Borremans
Philippe Borremans
Special Report on Global Risks and Resilience

Jul 10, 2024

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8 min read

Special Report on Global Risks and Resilience

World Risk Poll Report 2024: Navigating a Changing Landscape of Threats

Philippe Borremans
Philippe Borremans
The Role of AI in Public Relations: Essential Insights for Crisis Communication Specialists

Jun 26, 2024

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9 min read

The Role of AI in Public Relations: Essential Insights for Crisis Communication Specialists

Uncovering AI's impact on PR and crisis communication with insights from Stephen Waddington's latest briefing.

Philippe Borremans
Philippe Borremans
Understanding Mental States for Effective Emergency Response

Jun 12, 2024

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9 min read

Understanding Mental States for Effective Emergency Response

Strategies and Insights for Crisis, Risk, and Emergency Communicators to Navigate Mental States and Deliver Clear, Empathetic Messages During Emergencies

Philippe Borremans
Philippe Borremans
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