Research
Research and reports

The Warning Lexicon for Crisis Communication
The Optus Crisis Communication Case Study and the Warning Lexicon - two invaluable resources for crisis communication professionals.
Philippe Borremans /

The Top 5 Risks for 2024
An overview of the Business Continuity Institute (BCI) Horizon Scan Report 2023 results.
Philippe Borremans /

How AI Could Both Enhance and Undermine Effective Crisis Communication
Navigating the Dual Outcomes of AI on the Crisis Communicator's Toolkit
Philippe Borremans /

Strategic Outlook 2024: What It Means for Crisis Communicators
Analysing the 'Strategic Outlook 2024 Report': Understanding its Implications for the Evolving Field of Crisis Communication
Philippe Borremans /

Risk = Hazard + Outrage - Dr. Peter Sandman Responds
Dr. Peter Sandman graciously took the time to provide feedback on my previous article.
Philippe Borremans /

Risk and Crisis Communication Theories Compared
A comparison of two fundamental crisis & risk communication theories: Peter Sandman's Risk Communication and Timothy Coombs' SCCT
Philippe Borremans /

AI's impact on Public Relations and Crisis Management
A brand new report by Quadriga University in Berlin and an insightful video podcast by veteran Crisis Managers.
Philippe Borremans /

Two must read reports analysed - AI and Crisis Communication Summary
Covering the most importants points related to crisis communication and AI covered in the European Communication Monitor Report 2023 and "Humans needed, more than ever" from CIPR
Philippe Borremans /

State of Marketing AI - 2023 Report - the top findings.
Quick analysis of the findings of the State of Marketing AI - 2023 Report
Philippe Borremans /