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Dear {{ first_name | reader }},
I've always been drawn to the collaborative and knowledge management side of wikis, going back to my years as PR Manager at IBM, where we used them extensively to keep institutional knowledge from disappearing every time someone moved roles.
Over the years since, my own working material has scattered across folders, decks, and half-finished documents in a way that started to genuinely bother me. At some point I thought, I need to organise this properly, and I need some AI support to help me do it.
What follows is the result.
WAG THE DOG NEWSLETTER | ISSUE WEEK 25, 2026
KEY TAKEAWAYS
The crisis communication field lacks a shared, citable public reference layer, and wiki.riskcomms.com is an attempt to start building one.
The wiki documents 22 case studies, three original frameworks, one cross-cutting theme, and a published audit tool, each with sourced timelines and explicit cross-references.
Numerical claims that can't be independently verified are flagged as such rather than stated as fact, a deliberate editorial standard applied across every entry.
The wiki's authorship is curated rather than open-edit, trading slower growth for sustained accuracy.
The project only becomes genuinely useful infrastructure for the field if other practitioners contribute case studies, frameworks, or corrections rather than treating it as a one-person archive.