Your Expertise Needed: Drafting a Code of Ethics for AI in Crisis Communication

Dear reader,

I hope you're well. Today I'm addressing you with a personal initiative that I believe is crucial for the future of our profession: the ethical use of Artificial Intelligence (AI) in crisis communication.

Drafting a Code of Ethics for the use of AI in Crisis Communication

As you know, integrating AI into crisis communications is no longer a question of 'if' but 'when'. AI offers unprecedented opportunities but also presents us with complex ethical challenges.

That is why I've written a draft code of ethics that focuses on the use of AI in our field. This document aims to provide a comprehensive yet nuanced framework tailored to the particular tasks and challenges we face as crisis communicators.

I firmly believe that the best way to tackle these ethical questions is collectively. The draft is a starting point, and I would like it to be enriched and fine-tuned with your contribution.

This is a collaborative endeavour, and your expertise is invaluable.

Can I count you in? See below for more details and a link to the draft awaiting your comments and suggestions.

Thank you.

Philippe Borremans, Consultant and Author

Lend Your Expertise

I invite you to review the draft Code of Ethics for the Use of AI in Crisis Communication and share your feedback directly within the document. Your comments will be instrumental in refining and enriching this initiative.

You can review the draft and leave your comments by clicking the button below, which will give you comment access to the draft Google Doc.

What Happens Next and Your Suggestions

After the comment period concludes, I intend to compile all the feedback to refine the draft. A panel of experts with expertise in crisis communication and AI ethics will then review this updated version.

After this, I'm considering hosting a virtual roundtable to facilitate a more nuanced discussion on the revised draft. After reaching a consensus, I will prepare and submit the final draft to professional organizations for endorsement.

To ensure the practical application of these ethical guidelines, an implementation guide could also be developed.

This Code of Ethics will be constantly updated to remain relevant and effective, considering the changing nature of crisis communication and AI.

I'd love to hear your thoughts on these next steps.

Do you have suggestions on how to effectively implement them? Are there organisations or experts you believe should be involved? Your insights will be invaluable in shaping the future of this initiative.

For suggestions on the above, just hit reply and email me. To comment on the draft Code of Ethics, here’s the button again:

Thank you for your time and consideration.

I look forward to your valuable input. 🙏

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What I am reading/testing/checking out:

• Foundation Model Transparency Index Report: This index uses 100 specific criteria to evaluate how transparent companies like OpenAI, Google, and Meta are about their AI technologies.

• Futurisk: a newsletter on the nexus of crisis management, climate change and geopolitics written by Lorraine Schneider.

• Flot AI: a ChatGPT-based tool that functions across various platforms, including documents, applications, websites, and emails.

A Quick Note on How I Create Content for Wag The Dog

As you know, I'm passionate about AI and its applications in the fields of PR and crisis communication. So, it shouldn't come as a surprise that I use AI to help draft my articles.

Why? Well, for starters, English isn't my first language. While I'm comfortable with it, AI gives me that extra edge to ensure clarity and coherence. Secondly, I write about AI, so what better way to understand its capabilities than to use it in my own work?

I value transparency, so it's crucial for you to know that although AI assists me in drafting, I personally review and edit each article to guarantee its authenticity.

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