GPT4 new features - what do they mean for crisis communicators?

Looking at the potential use of OpenAI's GPT4 updates in the context of crisis communication.

Dear reader,

Let me first give you some feedback about the short survey I sent out in the last email update. I was asking for your input on the idea of running a Crisis Communication and AI Virtual Summit.

The survey responses indicate a broad interest in topics related to crisis communication and AI. Preferences for speakers varied, which shows flexibility in who attendees hope to hear from.

The majority prefer a hybrid session format blending pre-recorded content with live interactive Q&A. This points to the demand for on-demand presentations balanced with real-time engagement.

A majority are interested in hands-on workshops, indicating these should be included in the programme. There is a desire for extended post-event access to content, with a timeframe of 1–2 months preferred.

Most respondents also want supplementary materials like templates and toolkits for continued learning. This shows a keen interest in providing support and resources.

👍 With all this positive and interesting feedback, I can go to work now. Stay tuned for more over the next few weeks!

Now let’s move on to the main article of this week’s edition.

OpenAI's Dev Day presented crucial updates to GPT-4 that will improve the communication landscape.

Here’s a quick recap:

  • GPT-4 Turbo's expanded context window now handles 128,000 units of input, a significant increase that enables more nuanced and complex interactions. This means narratives can be richer and more detailed, allowing for a seamless flow in conversations and written content.

  • GPT-4's knowledge base has been updated to include information up to April 2023 to ensure the content generated is current and relevant.

  • New modalities have been added that enable the GPT-4 Turbo to interpret images and produce human-like speech. This integration of visual processing with text and speech generation opens up new possibilities for multimedia content creation and provides an engaging and interactive experience.

  • Finally, the customisable GPTs are a breakthrough because they allow AI to be tailored to specific communication needs. These customised models can be programmed to adapt to specific styles, tones, and content requirements, making AI a more flexible and powerful tool.

So, what does this mean for Crisis Communicators?

Imagine being able to seamlessly maintain the thread in your message during a crisis thanks to the expanded context window. This would ensure that your narrative remains more consistent, no matter how long the conversation gets.

As regulations and situations change, the AI's updated knowledge base keeps your communication current. For example, if a new safety regulation emerges during an industry incident, your draft public statements could immediately reflect these changes, so you can stay compliant without missing a beat.

With GPT-4's image processing, visual representations take on a new dimension. In the event of a natural disaster, AI could help you quickly interpret the images on the ground, so you can provide accurate information to the public and stakeholders.

The introduction of customisable GPTs means you can now tailor the AI to the specific lexicon of your crisis. In the event of a cybersecurity breach, the AI can be set to communicate with the necessary technical accuracy, providing clarity and authority with every update.

What do you think? Have you already tried the improved features?

I’ll be doing so as soon as I have access. I am especially interested in the image processing function and will, of course, test GPTs extensively. 🤖


You still have time to give your feedback on two projects:

  1. The draft Code of Ethics for the Use of AI in Crisis Communication. I know some readers want to comment, so the document is still open.

  2. The idea of running a multiple-day virtual forum on the topic of Crisis Communication and AI.

What I am reading/testing/checking out:

A Quick Note on How I Create Content for Wag The Dog

As you know, I'm passionate about AI and its applications in the fields of PR and crisis communication. So, it shouldn't come as a surprise that I use AI to help draft my articles.

Why? Well, for starters, English isn't my first language. While I'm comfortable with it, AI gives me that extra edge to ensure clarity and coherence. Secondly, I write about AI, so what better way to understand its capabilities than to use it in my own work?

I value transparency, so it's crucial for you to know that although AI assists me in drafting, I personally review and edit each article to guarantee its authenticity.

PS: I hope you've enjoyed this newsletter! Creating it each day is a labour of love that I provide for free. If you've found my writing valuable, the best way to support it is by sharing it with others. Please click the share links below to spread the word with your friends and colleagues; it would mean so much to me. Thank you for reading!

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