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Dear reader,

Permacrises, interconnected emergencies, climate crisis… It is clear that a flexible and responsive communication strategy is essential.

With this in mind, I am in the process of developing a concept I call the Flexible Crisis Communication Framework (FCCF). This concept is still a work in progress, an outline of what could potentially change the way organisations approach crisis communication.

I look forward to sharing the basic ideas with you here and presenting the final version in an upcoming issue of Wag The Dog.

Also, please take part in my webinar poll. I really would like to know if you're interested in joining a demo webinar about an AI Agent assisted crisis simulation platform.

Happy reading!

The essence of the FCCF: adaptability and a focus on stakeholders.

Adaptability is the cornerstone of the FCCF. I suggest that organisations move away from the rigidity of traditional crisis plans and develop a more flexible strategy that can be tailored to the unique circumstances of each crisis. This means that they must be able to quickly adapt response mechanisms as the situation evolves.

Another important aspect of the FCCF is the emphasis on a stakeholder-centred approach. I support a strategy that is always changing based on a deep understanding of stakeholder relationships and their communication preferences.

Building on continuous improvement and digital capabilities

The FCCF places great emphasis on continuous improvement. I believe that organisations should constantly reflect on their crisis responses, learn from their experiences, and incorporate these learnings into their ongoing communication strategies.

Digital integration is another fundamental element of the FCCF. As we all know, digital platforms and artificial intelligence are at the forefront of communications today. I imagine a framework that leverages these tools for strategic planning, rapid dissemination of information, and real-time exchange with stakeholders, using analytics to guide and inform crisis response.

Commitment to transparency and ethics

Transparency and ethical communication are also of utmost importance to the FCCF. I believe that organisations should communicate openly about the nature of the crisis and the steps being taken to address it, always adhering to the highest standards of integrity and respect for stakeholder privacy.

It’s a start…

The Flexible Crisis Communication Framework (FCCF) is a draft conceptual framework that I am currently developing. I hope it will provide organisations with a more flexible and effective approach to crisis communication in the digital age.

I will refine these ideas and share the full FCCF with you here in the Wag The Dog newsletter. The final version will reflect a detailed approach to help organisations manage crises more flexibly and maintain the trust of their stakeholders.

Stay tuned for future updates.

AudioWriter give away.

AudioWriter is a great AI tool for turning spoken ideas into written gems. Whether you're capturing fleeting thoughts or drafting content, it listens, transcribes, and polishes your words into structured text.

With features that clean up transcripts and enhance grammar, it's like having a personal editor for your spoken words. Plus, it adapts your content for various platforms and languages, making it a versatile companion.

I've been using this app for a while now, and it's really helpful in saving time when taking voice notes.

Since I supported the app early on, I received a free license key worth $29 that I can give away.

I will give the licence key to the first Wag The Dog reader who replies to this email. I only have one, so don't wait and reply to this email with Audiowriter in the body of your email.

Webinar: an AI Agent Assisted Crisis Simulation Platform

Over the last 6 months, I have been working as an advisor with a start-up specialising in combining AI Agents with a simulation platform. It offers a brand new approach to risk and crisis simulation.

The platform uses large language models and social graphs to create detailed simulations of target audiences, enabling users to test and evaluate various scenarios.

This new method supports decision-makers in forecasting outcomes and crafting strategies that mitigate risks effectively, ensuring preparedness in any situation.

My team and I want to find a "safe space" to do our first demo in front of an audience. I think the readers of Wag The Dog would be a perfect audience for us.

Did you check out my crisis and emergency communication resources yet? You can download templates, checklists, and practical guidance on this page. You will find tools such as a Crisis Communication Plan Template, the Audience Canvas for Emergency Communication, and much more.

Valentine Special: use code WTDFRIENDS for a 30% discount on all downloads. Valid from 14/02 upon receipt of this edition until 15/02, 6 AM GMT.

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What I am reading/testing/checking out:

• Research - Why Audience Segmentation Is the Future of Disaster Preparedness Campaigns.

• Article: Advancing disaster risk communications

• Tool: Tixtree is an online ticketing platform for live and virtual events like webinars and conferences. They donate 50% of their net profits to fund tree-planting projects.

A Quick Note on How I Create Content for Wag The Dog

As you know, I'm passionate about AI and its applications in the fields of PR and crisis communication. So, it shouldn't come as a surprise that I use AI to help draft my articles.

Why? Well, for starters, English isn't my first language. While I'm comfortable with it, AI gives me that extra edge to ensure clarity and coherence. Secondly, I write about AI, so what better way to understand its capabilities than to use it in my own work?

I value transparency, so it's crucial for you to know that although AI assists me in drafting, I personally review and edit each article to guarantee its authenticity.

PS: I hope you've enjoyed this newsletter! Creating it each day is a labour of love that I provide for free. If you've found my writing valuable, the best way to support it is by sharing it with others. Please click the share links below to spread the word with your friends and colleagues; it would mean so much to me. Thank you for reading!

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