How Sora and Gemini 1.5 Could Impact Crisis Communication

Looking at the features and potential applications of both AI tools.

Dear reader,

Yesterday, Google announced Gemini 1.5 and Open AI introduced their new text-to-video app named Sora.

These are two important advancements in AI that are worth exploring for their potential applications in risk, crisis, and emergency communication.

This is what I did in this extra Wag The Dog edition. But remember, I haven't tested these potential applications yet. This is just me extrapolating πŸ˜…

Let me know what you think!

Sora: Improving visual communication.

Sora's video generation capabilities mark a notable advancement in AI's ability to create dynamic and engaging visual content. Here's a breakdown of these features:

Text-to-Video Conversion:

Sora has the ability to turn written descriptions into captivating videos. This means that Sora can create a video based on a written description of a scene or story. This feature opens up new avenues for storytelling, marketing, and educational content, making it easier to bring ideas to life.

Customisation and Detailing:

The AI's video generation tool allows for customisation in terms of style, tone, and elements present in the video. Users can choose the setting, characters, and mood to create videos that match their vision closely.

Realistic Animations and Transitions:

Sora employs sophisticated algorithms to ensure that animations and transitions within videos are smooth and realistic. This enhances the viewer's experience by providing a seamless and engaging visual narrative.

Integration of Audio Elements:

Beyond visual content, Sora can integrate and synchronise audio elements, including music, voiceovers, and sound effects, with video content. This multimodal capability enriches the overall impact of the videos, making them more immersive and expressive.

Potential future applications of Sora

  • Visual Content Creation: Sora is designed to produce concise, visually appealing videos that can demonstrate emergency procedures or convey critical information.

  • Rapid Content Generation: It has the potential to quickly generate videos, which could be crucial for providing timely updates during fast-evolving situations.

  • Emotive Storytelling: Sora may include features to create characters with emotional expressions, adding a human touch to videos that can engage and motivate the audience.

  • Customization for Various Audiences: The tool could potentially customize content based on cultural context and language, making it versatile for global communication needs.

  • Training and Preparedness: Sora could create scenario-based training videos to prepare emergency responders and the public for potential crises.

Google Gemini 1.5: overall increase in AI capabilities

Here’s what Gemini 1.5 can do:

Massive Information Processing:

Imagine having the ability to read and comprehend every book in a large library in just a few minutes. Gemini 1.5 can process 1 million words or tokens at a time and can handle up to 10 million words in experimental setups.

It can quickly analyse large amounts of data, including social media posts and reports, to give a complete overview of any situation almost instantly.

Video Understanding:

Gemini 1.5 does not just stop at text. It can watch and understand video content like a human, but faster and more accurately. This feature can analyze a large amount of footage from news broadcasts, surveillance cameras, or drones, providing real-time insights into ongoing events.

Language Mastery and Translation:

The ability to communicate across languages is crucial, especially during emergencies. Gemini 1.5's language capabilities are groundbreaking. It can learn and translate languages, even those spoken by very few people, without needing prior instruction.

Potential future applications of Gemini 1.5

  • Real-time crisis monitoring: Gemini 1.5 could be used to collate information from social media, news, and other data sources during a crisis, providing a real-time overview that could help formulate appropriate communication strategies.

  • Video surveillance analysis: In scenarios where visual surveillance is crucial, such as after a disaster, Gemini 1.5 could analyse footage from drones or surveillance cameras to identify areas of potential need and guide rescue efforts.

  • Multilingual crisis communication: Gemini 1.5's translation capabilities suggest that it could play a role in disseminating information across language barriers, especially in situations where quick, clear communication is necessary for safety and coordination.

  • Sentiment analysis and tracking of misinformation: The tool could be able to capture public sentiment and track the spread of misinformation, so communicators can address concerns and effectively correct misrepresentations.

Application scenarios in the real world

Responding to natural disasters:

After an earthquake, Sora could be used to quickly create visual guides for affected communities, while Gemini 1.5 processes incoming data to identify priority areas for relief.

Communication during epidemics and pandemics:

During a health crisis, Gemini 1.5 could facilitate the translation and adaptation of health guidelines for global distribution, while Sora creates engaging content to educate the public on prevention measures.

Management of industrial accidents:

After an industrial accident, Gemini 1.5 could analyse technical documents and video transmissions to support risk assessment, while Sora communicates safety measures to workers and surrounding communities.

Crazy times ahead…

What do you think? How would you use these AI tools?


Unlock unparalleled efficiency for your communication team with Typing Mind Custom – the bespoke ChatGPT solution that's private, secure, and fully tailored to your organization's needs.

Embrace cutting-edge GPT-4 technology, integrate seamlessly with internal data, and maintain total control with self-hosting options. Step into the future of team collaboration and ensure your communications are smarter, faster, and more aligned than ever.

How satisfied were you with the content in this edition? πŸ“š

Login or Subscribe to participate in polls.

Before you go…

If you have found my articles helpful or gained knowledge from them, I would greatly appreciate it if you could spare a few moments to write a review.

Your review will help me improve and also assist other communication professionals in finding the resources they need to do well in their roles.

Thank you for your support! It's readers like you that make Wag The Dog more than just a newsletter.

A Quick Note on How I Create Content for Wag The Dog

As you know, I'm passionate about AI and its applications in the fields of PR and crisis communication. So, it shouldn't come as a surprise that I use AI to help draft my articles.

Why? Well, for starters, English isn't my first language. While I'm comfortable with it, AI gives me that extra edge to ensure clarity and coherence. Secondly, I write about AI, so what better way to understand its capabilities than to use it in my own work?

I value transparency, so it's crucial for you to know that although AI assists me in drafting, I personally review and edit each article to guarantee its authenticity.


or to participate.