Two Crisis Communication Resources Ready To Download

A Crisis Communication Plan Template and a 30 Point Checklist to review them.

Dear reader,

Over the last week, I decided to invest my free time in creating crisis communication-related assets like checklists and guides available for download through a dedicated platform called GumRoad.

In this issue of the Wag The Dog newsletter, I’ll give you a brief overview of each, along with some interesting links related to crisis and risk communication tools and articles.

Enjoy!

The crisis communication plan template is a PDF guide designed to help you prepare for various crisis scenarios. At 22 pages, the template provides a structured approach with sections for team roles, stakeholder analysis, and risk assessment etc.

It serves as a practical workbook that enables you to recognise potential crises, assemble a communications team, understand stakeholder preferences, and draft clear messages.

The template includes practical advice, a reference checklist, fictional examples for context, and a pre-structured Word document for customisation.

Thanks to its flexibility, it can evolve with your organisation, making it a practical tool for effective crisis management and response.

You’ll be able to download the PDF guide as well as the Word document to completely adapt to your specific needs.

Drawing from my own experiences, I often found reviewing crisis plans tedious and wished for a streamlined process. That's why I created the "Crisis Communication Plan Review Checklist." It's a direct result of facing these challenges and understanding the need for a more efficient approach.

The checklist is a practical tool designed to help professionals like you in emergency management and corporate communications thoroughly review and enhance your crisis plans, making the process less daunting and more effective.

It features 30 essential checks, covering every facet of crisis communication planning. The checklist is structured in clear, easy-to-follow steps, allowing for a systematic and thorough review process.

And then, for those who missed it previously, here is the Optus Crisis Communication Case Study again.

I hope these resources are helpful! I am planning to create more, and if you have any ideas or needs, please let me know.

Sponsor

What I am reading/testing/checking out:

  • HGXR - an impressive example of virtual reality for simulation and training purposes.

  • Research Paper: trying to answer the question of why we are surprised by extreme weather, pandemics and migration crises when we know they will happen?

  • A How-to guide: Using Social Media for Health Behavior Change

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A Quick Note on How I Create Content for Wag The Dog

As you know, I'm passionate about AI and its applications in the fields of PR and crisis communication. So, it shouldn't come as a surprise that I use AI to help draft my articles.

Why? Well, for starters, English isn't my first language. While I'm comfortable with it, AI gives me that extra edge to ensure clarity and coherence. Secondly, I write about AI, so what better way to understand its capabilities than to use it in my own work?

I value transparency, so it's crucial for you to know that although AI assists me in drafting, I personally review and edit each article to guarantee its authenticity.

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