Key Takeaways
77% of organisations have no documented deepfake response protocols despite 37% rating AI-generated deepfakes as high or critical risks
AI adoption scores just 2.49 out of 5 among crisis communicators, with nearly half rating themselves at 1 or 2
Only 26.5% of organisations test crisis plans annually, while 10% never test their plans at all
Cross-functional integration remains weak outside executive leadership, with HR scoring 2.57/5, Legal at 2.75/5, and Cybersecurity at 2.78/5
65.7% agree public trust is harder to build than five years ago, yet most lack formal measurement frameworks
Top skill gaps identified: AI literacy, data analytics, and disinformation detection