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Crisis Communication

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Why Do Organizations Fail at Crisis Response Despite Having Advanced AI Tools?

Oct 25, 2025

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21 min read

Why Do Organizations Fail at Crisis Response Despite Having Advanced AI Tools?

Traditional approval processes create a critical velocity gap between AI-powered crisis detection and human decision-making authority, causing organizations to lose control of narratives at the exact moment speed matters most, this framework shows how to bridge that gap in 2026.

Philippe Borremans
Philippe Borremans

Capacity Building

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Why Is Business Continuity's 'Back to Basics' Movement Creating a Crisis Communication Blind Spot?

Oct 25, 2025

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12 min read

Why Is Business Continuity's 'Back to Basics' Movement Creating a Crisis Communication Blind Spot?

The BCI Continuity and Resilience Report 2025 reveals that 45.5% of organizations now separate resilience from business continuity, creating a dangerous gap where crisis communication accountability falls through the cracks, leaving reputation management without operational knowledge or strategic authority when disruptions strike.

Philippe Borremans
Philippe Borremans

Crisis Communication

Crisis Communication Is Now a Legal Obligation: What the New Regulatory Landscape Means for Your Organization

Oct 13, 2025

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12 min read

Crisis Communication Is Now a Legal Obligation: What the New Regulatory Landscape Means for Your Organization

New regulations from the SEC, EU NIS2, and DORA have transformed crisis communication from discretionary PR into a legally mandated governance function with tight deadlines, million-dollar penalties, and personal executive liability.

Philippe Borremans
Philippe Borremans

Research

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When Audiences Fragment: The End of Broadcast Crisis Communication (Part 2 of 5)

Sep 25, 2025

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12 min read

When Audiences Fragment: The End of Broadcast Crisis Communication (Part 2 of 5)

Traditional crisis communication strategies fail in today's fragmented media landscape. Learn how the Micro-Influencer Retainer Network (MIRN) strategy helps brands reach scattered audiences through authentic community voices instead of failed broadcast messaging.

Philippe Borremans
Philippe Borremans

Research

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How Do Deepfakes Threaten Your Crisis Communication Strategy in 2025?

Sep 18, 2025

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8 min read

How Do Deepfakes Threaten Your Crisis Communication Strategy in 2025?

Part 1 of 5: Deepfake fraud surged 3,000% in 2023, costing businesses $500,000 per incident. Crisis leaders need new frameworks to combat AI-generated disinformation that spreads before traditional response teams can even assemble.

Philippe Borremans
Philippe Borremans

Capacity Building

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Beyond the Playbook: Five Strategic Imperatives Reshaping Crisis Communication (Part 1 of 5)

Sep 17, 2025

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13 min read

Beyond the Playbook: Five Strategic Imperatives Reshaping Crisis Communication (Part 1 of 5)

This is the first in a five-part series examining the strategic imperatives reshaping crisis communication for the next decade.

Philippe Borremans
Philippe Borremans

How To

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When Disasters Strike: How Emergency Communication Timing Determines Who Lives and Dies

Sep 10, 2025

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7 min read

When Disasters Strike: How Emergency Communication Timing Determines Who Lives and Dies

Philippe Borremans
Philippe Borremans

How To

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The Complete CEO Crisis Preparedness Guide: How Corporate Communication Leaders Can Navigate Executive Scandals

Sep 4, 2025

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11 min read

The Complete CEO Crisis Preparedness Guide: How Corporate Communication Leaders Can Navigate Executive Scandals

From Viral Moments to Board Decisions: Modern Communication Strategies for CEO Crises

Philippe Borremans
Philippe Borremans

How To

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Beyond Vaccines: A Risk Communicator's Guide to Countering Sophisticated Disinformation

Sep 3, 2025

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10 min read

Beyond Vaccines: A Risk Communicator's Guide to Countering Sophisticated Disinformation

Philippe Borremans
Philippe Borremans

Research

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Why Traditional Stakeholder Maps Are Failing Organisations in 2025: The Rise of Networked Reputation Management

Aug 27, 2025

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12 min read

Why Traditional Stakeholder Maps Are Failing Organisations in 2025: The Rise of Networked Reputation Management

Traditional stakeholder management models miss the networked audiences who can destroy brands overnight through viral content, leaving organisations vulnerable to reputation attacks from people they've never heard of.

Philippe Borremans
Philippe Borremans

Artificial Intelligence

Your Crisis Plan Expires in 2027

Aug 20, 2025

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13 min read

Your Crisis Plan Expires in 2027

When superintelligent AI rewrites the rules of emergency communication

Philippe Borremans
Philippe Borremans

Risk Communication

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When flames meet human nature: what forest fires reveal about risk and emergency communication

Aug 13, 2025

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17 min read

When flames meet human nature: what forest fires reveal about risk and emergency communication

What 23 European studies reveal about human behavior in emergencies

Philippe Borremans
Philippe Borremans
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