AI Meets Emergency Prep: Transforming Island States' Resilience?

Dear {{ first_name | reader }},

This week I'd like to share with you a case study on the intersection of Artificial Intelligence, specifically Large Language Models (LLMs), with emergency preparedness campaigns.

In this 10-page case study, I used an AI tool called CampaignsGPT¹ to analyse the potential time savings and efficiency gains resulting from the integration of AI and LLMs in emergency communication planning.

For this exercise I used a fictive emergency preparedness campaign for Island States facing climate crisis challenges².

Here is an overview of the content of the case study:

Although the scenario is hypothetical, CampaignsGPT's analysis provides valuable insights into the potential impact of AI on our field.

It's important to note that these technologies are still largely untested in real-world risk communication scenarios, and the case study emphasises the need for careful validation and ethical considerations.

I believe this case study provides a unique perspective on the opportunities and challenges that lie ahead as we navigate the evolving landscape of emergency communications.

It's a starting point for important discussions about how we can use new technologies to improve our preparedness efforts.

You can download the full case study here 👇

(Feel free to share the PDF with your colleagues and peers!)

I'm keen to hear your thoughts on this case study and CampaignsGPT's analysis. How do you think AI will impact our sector in the coming years? What opportunities or concerns does it present for you?

Reply to this email and let me know.

Stay tuned for next week's newsletter, where we'll explore more on risk, crisis and emergency communications.

Until then, stay safe and stay informed.

Best regards,

Philippe Borremans

P.S. If you enjoyed this case study and AI analysis, please share this newsletter with interested colleagues via the links below. Together we can build a community of forward-thinking emergency communication professionals 👍

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_{Parts of this newsletter were created using AI technology to draft content. In addition, all AI-generated images include a caption stating, 'This image was created using AI'. These changes were made in line with the transparency requirements of the EU AI law for AI-generated content. Some links in this newsletter may be affiliate links, meaning I earn a small commission if you click and make a purchase; however, I only promote tools and services that I have tested, use myself, or am convinced will make a positive difference.}