AI's impact on Public Relations and Crisis Management
A brand new report by Quadriga University in Berlin and an insightful video podcast by veteran Crisis Managers.
It looks like it is “report season” and in this edition of the Wag The Dog Newsletter I am covering another great piece of research on AI and the Public Relations profession.
Ana Adi from Berlin's Quadriga University of Applied Sciences is the editor this time.
Also included is a great video podcast with crisis management specialists Andrew Sheves and Christian Harris on the same topic.
Report: Artificial Intelligence in Public Relations and Communications
The main findings related to AI and crisis communications are:
Use of AI in communications:
AI has the potential to revolutionise the communications industry by increasing efficiency, providing new insights and automating routine tasks. However, successful AI implementation requires a holistic approach, including strategic training, fostering a digital mindset, addressing data security concerns and managing change within the organisation.
AI integration into communications departments relies on staff's willingness to use digital tools and their readiness for advanced AI applications. The successful introduction of AI depends on fostering digital literacy and preparing employees for AI-supported tasks.
Data security and internal processes:
Data security and internal processes are significant hurdles to the adoption of AI in communications. Companies need to eliminate data silos and manage procurement processes to successfully integrate AI tools.
Role of communications in AI implementation:
Communications departments play a critical role in the implementation of AI in companies. By integrating AI into their strategies and processes, they can not only increase their efficiency but also increase their strategic importance in the company.
AI and crisis communications:
AI can support crisis communication management by automating tasks such as media monitoring, content creation, and data analysis. However, the use of AI in crisis communication also raises ethical concerns and requires human oversight to ensure authenticity and integrity.
In short, AI can greatly influence public relations and communications, but its effective implementation depends on staff readiness, data security, and internal processes.
The AI Advantage for safety and risk professionals
In the latest episode of The Safety and Risk Success podcast, hosted by Christian Harris, risk management expert Andrew Sheves of Crisisdojo AI explored the transformative role of AI in safety and risk management.
Sheves highlighted the efficiencies that AI tools such as ChatGPT provide in automating crisis simulation and emergency planning. However, he also warned of the pitfalls, such as biassed AI content and security vulnerabilities.
As AI systems continue to evolve into collaborative and localised systems, the duo emphasised the need for responsible AI use, continuous review and training to navigate the rapidly changing landscape.
What I am reading/testing/checking out:
On LinkedIn - a great collaborative article asking: How can you write a crisis communication message that addresses stakeholder concerns?
Goblin Tools - a free set of AI tools for handy, practical tasks. I like the "Estimator" feature. It allows you to enter a task or project and receive an estimation of time as well as a to-do list for it.
The Chain of Density Prompt - a Twitter thread about the new prompt created by MIT. Chain of Density (CoD) summaries grow
increasingly entity-dense, starting off closer to vanilla
GPT-4 summaries and eventually surpassing that of human
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