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Author of Wag The Dog, focused on Crisis, Risk & Emergency Communication worldwide.
Apr 29, 2026
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4 min read
Why the best crisis response often looks like doing less, but better
Apr 22, 2026
9 min read
Wartime memes — from Iranian Lego propaganda videos to Israeli TikTok satire — are reshaping how the public understands conflict in 2025 and 2026. This article explains what crisis, risk, and emergency communication professionals need to know about humour as a strategic communication tool and how to respond when your message competes with a joke.
Apr 15, 2026
12 min read
Most C-suite executives believe preparedness is a document. Research says it's a capability. There is a significant difference – and a measurable cost.
Apr 13, 2026
13 min read
When Iran threatened OpenAI's $30 billion Stargate data centre in Abu Dhabi in April 2026, it didn't trigger one crisis — it triggered five, running simultaneously, with no single organisation positioned to manage all of them. Crisis communication specialist Philippe Borremans analyses what the Stargate polycrisis reveals about the gaps most organisations haven't closed yet.
Apr 3, 2026
Download the press release writer skill for Claude
11 min read
Three major 2026 risk assessments — from Control Risks, the Global Challenges Foundation, and the US Intelligence Community — converge on a single warning for crisis communicators: the conditions for simultaneous, cascading crises are now structurally in place. Most crisis plans are not.
Mar 30, 2026
10 min read
The Polycrisis Communication Readiness Assessment is a structured self-evaluation tool for senior communication leaders, measuring capability across five strategic dimensions — from crisis governance to board-level influence — to identify genuine gaps before a polycrisis arrives.
Mar 20, 2026
Most mis- and disinformation triage frameworks start with the wrong question. Crisis and emergency communication specialist Philippe Borremans explains why audience-centred analysis — not content analysis — is the only reliable foundation for effective response decisions.
Mar 11, 2026
GRS 1001-RN:2026 is out. And for the first time, we have a seat at the table by default
Mar 8, 2026
About AI, Intelligence vs. judgement — and why the next generation of crisis communicators might be the strongest yet.
Mar 4, 2026
When financial instruments become weapons, prayer apps become psychological operations platforms, and misinformation spreads faster than your approval process, crisis communicators need a fundamentally different intelligence model — as the 2026 Middle East conflict has made brutally clear.
Feb 25, 2026
3 min read
Free, open-source situational awareness platforms now give crisis and risk professionals access to real-time global intelligence that once required six-figure enterprise contracts — and the governance gap this creates is the new professional frontier.
Feb 20, 2026
14 min read
Gartner's Top Predictions to Inform 2026 Comms Strategies forecasts that 45% of Chief Communications Officers will adopt narrative intelligence technologies by 2029 — yet only 14% plan to invest in the next 18 months. Here's what that gap means for your crisis communication strategy.
Feb 17, 2026
AI can accelerate crisis communication preparation — but current simulation tools miss the adversarial dynamics that make real crises dangerous. Here's what experienced practitioners need to understand, and what better design looks like.
Feb 4, 2026
A Crisis Communicator's Field Notes from Six Days Without Power
Jan 19, 2026
The World Economic Forum's 2026 Global Risks Report reveals how interconnected geopolitical, technological, and societal crises are reshaping communication strategy—here's what CCOs need to build, practise, and resource now.
Jan 15, 2026
New research from the European Communication Monitor reveals that crisis resilience is built before disasters strike—through values integration, intergenerational talent management, and systematic leadership coaching. Chief communication officers managing billions in revenue share what actually works.
Jan 8, 2026
A 2025 survey of 102 crisis communication professionals reveals 77% have no protocols for AI deepfakes despite rating them as critical threats, while testing gaps and departmental silos undermine preparedness across organisations of all sizes.
Dec 10, 2025
The November 2025 ransomware attack on Crisis24's CodeRED emergency alert system left US municipalities unable to warn residents about life-safety threats, forcing some to resort to door-to-door notifications while exposing critical gaps in crisis communication preparedness.
Dec 9, 2025
Emergency preparedness experts default to Chernobyl and Fukushima when planning for radiological incidents, but this worst-case scenario bias causes panic, inappropriate responses, and potentially more harm than the radiation itself.
Nov 27, 2025
The BCI Horizon Scan Report 2025 reveals a critical perception gap in crisis management. Safety incidents dominate actual disruptions at 14.64 but rank only #16 in future concerns at 3.61. Crisis communicators must shift their focus from cyber threats to physical safety, staff wellbeing, and supply chain vulnerabilities to protect organizational resilience effectively.
Nov 8, 2025
Traditional crisis communication plans collapse when infrastructure fails. The Minimum Viable Crisis Communication (MVCC) framework provides a three-tiered response system that works even when phones, internet, and email systems are compromised or completely offline.
Nov 3, 2025
16 min read
Trust cannot be the universal cornerstone of crisis communication. Research shows it's just one of twelve outrage factors, culturally contingent, and sometimes dangerous—here's what actually works in 2025.
Oct 25, 2025
21 min read
Traditional approval processes create a critical velocity gap between AI-powered crisis detection and human decision-making authority, causing organizations to lose control of narratives at the exact moment speed matters most, this framework shows how to bridge that gap in 2026.