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Artificial Intelligence


When Disasters Strike: How Emergency Communication Timing Determines Who Lives and Dies

Sep 10, 2025

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7 min read

When Disasters Strike: How Emergency Communication Timing Determines Who Lives and Dies

Philippe Borremans
Philippe Borremans
When flames meet human nature: what forest fires reveal about risk and emergency communication

Aug 13, 2025

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17 min read

When flames meet human nature: what forest fires reveal about risk and emergency communication

What 23 European studies reveal about human behavior in emergencies

Philippe Borremans
Philippe Borremans
The 8.8 Wake-Up Call: Emergency Communication Lessons from the Pacific Rim

Aug 6, 2025

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12 min read

The 8.8 Wake-Up Call: Emergency Communication Lessons from the Pacific Rim

What Russia's massive earthquake taught us about cross-border emergency communication response

Philippe Borremans
Philippe Borremans
I Fed AI My Emergency Alert Playbook. Here's What Happened.

Jul 30, 2025

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13 min read

I Fed AI My Emergency Alert Playbook. Here's What Happened.

From flooding alerts to Twitter posts: can AI really help us communicate faster when lives are on the line?

Philippe Borremans
Philippe Borremans
First UN Global Risk report: we're failing at the risks that matter most.

Jul 9, 2025

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13 min read

First UN Global Risk report: we're failing at the risks that matter most.

Why the world's first UN global risk report should worry every crisis communicator

Philippe Borremans
Philippe Borremans
OECD Report – Your crisis playbook won't work for what's coming next

Jul 3, 2025

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12 min read

OECD Report – Your crisis playbook won't work for what's coming next

Why the latest OECD research report on emerging risks is about to change everything you know about crisis preparedness

Philippe Borremans
Philippe Borremans
Three Cities, two continents, one truth: Crisis Communications in the Age of AI

Jun 12, 2025

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11 min read

Three Cities, two continents, one truth: Crisis Communications in the Age of AI

How Trust, Speed, and Pattern Recognition Now Define Crisis Readiness

Philippe Borremans
Philippe Borremans
Why Communities, Not Agencies, Hold the Key to Emergency Resilience

Jun 4, 2025

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10 min read

Why Communities, Not Agencies, Hold the Key to Emergency Resilience

What Aboriginal language groups and disaster survivors can teach us about real preparedness and resilience.

Philippe Borremans
Philippe Borremans
Report: The Crisis in Crisis Communications

Apr 30, 2025

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9 min read

Report: The Crisis in Crisis Communications

Why the world is running out of the people we need most when crises strike.

Philippe Borremans
Philippe Borremans
European Blackout: When the Lights Went Out

Apr 29, 2025

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6 min read

European Blackout: When the Lights Went Out

How a Continental Power Failure Revealed Our Digital Fragility

Philippe Borremans
Philippe Borremans
Mastering Crisis Communication in Multilingual, Diverse Societies

Apr 23, 2025

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13 min read

Mastering Crisis Communication in Multilingual, Diverse Societies

How the UAE is redefining emergency response through cultural intelligence and multilingual communication.

Philippe Borremans
Philippe Borremans
Community First, AI Second: Dispatches from WCEMS 2025

Apr 16, 2025

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11 min read

Community First, AI Second: Dispatches from WCEMS 2025

Reflections on WCEMS 2025: What Global Leaders, Technologists and Crisis Experts Are Getting Right—and Where We Still Have Work to Do

Philippe Borremans
Philippe Borremans
Conceptual and Practical Differences Between Risk, Emergency, and Crisis Communication

Apr 7, 2025

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6 min read

Conceptual and Practical Differences Between Risk, Emergency, and Crisis Communication

Distinguishing Risk, Emergency, and Crisis Communication Across Theory, Timing, and Application

Philippe Borremans
Philippe Borremans
System Thinking in Crisis Communication: Boost Trust & Strategy Effectiveness

Apr 2, 2025

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13 min read

System Thinking in Crisis Communication: Boost Trust & Strategy Effectiveness

Explore how system thinking—using stocks, flows, feedback loops, and leverage points—can transform emergency communication in real-world crises.

Philippe Borremans
Philippe Borremans
Why 'Natural Disasters' Is a Dangerous Myth (+ What Smart Communicators Do Instead)

Feb 26, 2025

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11 min read

Why 'Natural Disasters' Is a Dangerous Myth (+ What Smart Communicators Do Instead)

The Multihazard Reality: Preparing Your Message for Complex Crises

Philippe Borremans
Philippe Borremans
The Impact of USAID Suspension and WHO Withdrawal on Global Humanitarian Aid

Jan 29, 2025

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14 min read

The Impact of USAID Suspension and WHO Withdrawal on Global Humanitarian Aid

Examining the consequences for communicators and the shift toward community-led solutions.

Philippe Borremans
Philippe Borremans
Crisis Communication in 2025: Key Findings from the Reuters Institute Report

Jan 15, 2025

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10 min read

Crisis Communication in 2025: Key Findings from the Reuters Institute Report

From AI Misinformation to Platform Shifts: A Strategic Guide for Emergency Response Leaders

Philippe Borremans
Philippe Borremans
Resilience Redefined: Essential Strategies for Emergency Communicators

Jan 8, 2025

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9 min read

Resilience Redefined: Essential Strategies for Emergency Communicators

From Bounce Back to Bounce Forward: How Adaptation, Innovation, and Equity Can Transform Emergency Communication

Philippe Borremans
Philippe Borremans
When Uncertainty and Risk Meet Artificial Intelligence

Dec 25, 2024

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14 min read

When Uncertainty and Risk Meet Artificial Intelligence

How AI can support communicating risk and uncertainty during emergencies

Philippe Borremans
Philippe Borremans
AI Agents in Crisis Communication

Dec 18, 2024

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13 min read

AI Agents in Crisis Communication

A Practical Guide to What They Can and Can't Do

Philippe Borremans
Philippe Borremans
Mapping the Invisible: How Impact Chains Enhance Risk and Emergency Communication

Dec 11, 2024

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11 min read

Mapping the Invisible: How Impact Chains Enhance Risk and Emergency Communication

How Impact Chains Visualise Communication Challenges

Philippe Borremans
Philippe Borremans
Crisis Communication Tools Unchained - A Case Study

Dec 4, 2024

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12 min read

Crisis Communication Tools Unchained - A Case Study

How AI-Powered Development Platforms Are Changing the Game

Philippe Borremans
Philippe Borremans
When should we use AI in crisis communications?

Nov 27, 2024

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11 min read

When should we use AI in crisis communications?

Introducing the UACC framework and the AI Integration Matrix

Philippe Borremans
Philippe Borremans
When Crisis Becomes the New Normal

Nov 13, 2024

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10 min read

When Crisis Becomes the New Normal

Crisis Communication Management in an Age of Constant Upheaval - how polycrises and permacrisis changes the way we communicate.

Philippe Borremans
Philippe Borremans

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