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How ToHow To
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European Blackout: When the Lights Went Out
Apr 29, 2025

European Blackout: When the Lights Went Out

How a Continental Power Failure Revealed Our Digital Fragility

Philippe Borremans
Philippe Borremans
How ToHow To
+3+3
AI Search Results and Your Reputation
Apr 09, 2025

AI Search Results and Your Reputation

How to protect your brand and make sure AI search understands your content

Philippe Borremans
Philippe Borremans
How ToHow To
+1+1
Common Crisis Communication Mistakes and Solutions
Apr 03, 2025

Common Crisis Communication Mistakes and Solutions

Philippe Borremans
Philippe Borremans
How ToHow To
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System Thinking in Crisis Communication: Boost Trust & Strategy Effectiveness
Apr 02, 2025

System Thinking in Crisis Communication: Boost Trust & Strategy Effectiveness

Explore how system thinking—using stocks, flows, feedback loops, and leverage points—can transform emergency communication in real-world crises.

Philippe Borremans
Philippe Borremans
How ToHow To
+1+1
Understanding and Combating Rage Farming: A Practical Guide
Feb 17, 2025

Understanding and Combating Rage Farming: A Practical Guide

Philippe Borremans
Philippe Borremans
How ToHow To
+1+1
Crisis Simulations Are Broken - Let's Discuss
Feb 13, 2025

Crisis Simulations Are Broken - Let's Discuss

Launching a series of 10 articles discussing the why and how we need to change the way we create crisis simulations.

Philippe Borremans
Philippe Borremans
How ToHow To
+1+1
Manufacturing Outrage: A Primer on Rage Farming
Feb 06, 2025

Manufacturing Outrage: A Primer on Rage Farming

How Social Media Agitators Turn Corporate News into Digital Riots

Philippe Borremans
Philippe Borremans
How ToHow To
+2+2
Resilience Redefined: Essential Strategies for Emergency Communicators
Jan 08, 2025

Resilience Redefined: Essential Strategies for Emergency Communicators

From Bounce Back to Bounce Forward: How Adaptation, Innovation, and Equity Can Transform Emergency Communication

Philippe Borremans
Philippe Borremans
How ToHow To
+2+2
Mapping the Invisible: How Impact Chains Enhance Risk and Emergency Communication
Dec 11, 2024

Mapping the Invisible: How Impact Chains Enhance Risk and Emergency Communication

How Impact Chains Visualise Communication Challenges

Philippe Borremans
Philippe Borremans
How ToHow To
+3+3
Survey Data Risks: Crisis Communication Oversimplification
Nov 20, 2024

Survey Data Risks: Crisis Communication Oversimplification

Why demographic data alone is not enough.

Philippe Borremans
Philippe Borremans
How ToHow To
+1+1
Communicating Climate Risk: The Communicator’s Balancing Act
Nov 06, 2024

Communicating Climate Risk: The Communicator’s Balancing Act

Effective strategies for conveying climate crisis urgency while maintaining public trust and scientific accuracy

Philippe Borremans
Philippe Borremans
How ToHow To
+1+1
Crisis communicators - from the sidelines to the C-suite
Oct 23, 2024

Crisis communicators - from the sidelines to the C-suite

If your crisis management strategy begins and ends with writing a statement, you're already on the wrong track.

Philippe Borremans
Philippe Borremans
"Wag The Dog" is a curated newsletter blending insights on risk, crisis and emergency communication with the evolving roles of technology and AI.

Wag The Dog Newsletter

"Wag The Dog" is a curated newsletter blending insights on risk, crisis and emergency communication with the evolving roles of technology and AI.

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