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Artificial Intelligence

Tool ReviewGuest AuthorHow ToResearchRisk CommunicationInterviewsCrisis CommunicationArtificial IntelligenceEmergency Communication
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The Persuasion Machines: New Crisis Playbooks for AI-Driven Reputation Threats
May 07, 2025

The Persuasion Machines: New Crisis Playbooks for AI-Driven Reputation Threats

University of Zurich study reveals AI systems 6x more persuasive than humans, forcing a rethink of communication defense strategies

Philippe Borremans
Philippe Borremans
How ToHow To
+3+3
AI Search Results and Your Reputation
Apr 09, 2025

AI Search Results and Your Reputation

How to protect your brand and make sure AI search understands your content

Philippe Borremans
Philippe Borremans
Crisis CommunicationCrisis Communication
+1+1
When Trade Wars Strike: How AI Built a Complete (draft) Crisis Communications Plan
Mar 19, 2025

When Trade Wars Strike: How AI Built a Complete (draft) Crisis Communications Plan

Game theory applied to the trade war between the USA and Canada

Philippe Borremans
Philippe Borremans
Crisis CommunicationCrisis Communication
+1+1
Tech's Deepfake Crisis: The Game Theory Approach
Mar 05, 2025

Tech's Deepfake Crisis: The Game Theory Approach

The Deepfake Crisis That Shook Tech—And What Game Theory Revealed About It

Philippe Borremans
Philippe Borremans
Crisis CommunicationCrisis Communication
+1+1
Deepfakes: When seeing is no longer believing
Feb 19, 2025

Deepfakes: When seeing is no longer believing

How to prepare for a deep fake related crisis.

Philippe Borremans
Philippe Borremans
ResearchResearch
+3+3
When Uncertainty and Risk Meet Artificial Intelligence
Dec 25, 2024

When Uncertainty and Risk Meet Artificial Intelligence

How AI can support communicating risk and uncertainty during emergencies

Philippe Borremans
Philippe Borremans
Crisis CommunicationCrisis Communication
+2+2
AI Agents in Crisis Communication
Dec 18, 2024

AI Agents in Crisis Communication

A Practical Guide to What They Can and Can't Do

Philippe Borremans
Philippe Borremans
Tool ReviewTool Review
+3+3
Crisis Communication Tools Unchained - A Case Study
Dec 04, 2024

Crisis Communication Tools Unchained - A Case Study

How AI-Powered Development Platforms Are Changing the Game

Philippe Borremans
Philippe Borremans
ResearchResearch
+2+2
When should we use AI in crisis communications?
Nov 27, 2024

When should we use AI in crisis communications?

Introducing the UACC framework and the AI Integration Matrix

Philippe Borremans
Philippe Borremans
ResearchResearch
+3+3
Battling the Conspiracy Beast: How AI Might Be Our Unexpected Ally
Sep 18, 2024

Battling the Conspiracy Beast: How AI Might Be Our Unexpected Ally

A new study shows how AI an play a positive role in combating conspiracy theories

Philippe Borremans
Philippe Borremans
Risk CommunicationRisk Communication
+2+2
Using AI avatars for personalised disaster relief.
Sep 11, 2024

Using AI avatars for personalised disaster relief.

AI avatars responding to individual needs in times of crisis.

Philippe Borremans
Philippe Borremans
Tool ReviewTool Review
+2+2
AI Meets Emergency Prep: Transforming Island States' Resilience?
Sep 04, 2024

AI Meets Emergency Prep: Transforming Island States' Resilience?

New AI Tool Uncovers Efficiency Gains in Disaster Readiness Planning

Philippe Borremans
Philippe Borremans
"Wag The Dog" is a curated newsletter blending insights on risk, crisis and emergency communication with the evolving roles of technology and AI.

Wag The Dog Newsletter

"Wag The Dog" is a curated newsletter blending insights on risk, crisis and emergency communication with the evolving roles of technology and AI.

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